Senior Lifecycle Marketing Associate

Solace is a healthcare advocacy marketplace that connects patients and families to experts who help them understand and take charge of their personal health

As a Senior Lifecycle Marketing Associate at Solace, you’ll be responsible for shaping how we communicate with patients throughout their journey — from initial awareness to long-term engagement and retention. You’ll collaborate closely with cross-functional teams to refine our lifecycle programs, test strategies, and scale operational excellence across channels (email, SMS, and beyond). This is a hands-on role for a strategic thinker and meticulous executor who thrives on ownership and iteration in a fast-moving environment.

Healthcare in the U.S. is fundamentally broken. The system is so complex that 88% of U.S. adults lack the health literacy needed to navigate it without help. Solace cuts through the red tape by pairing patients with expert advocates and giving them the tools to make better decisions—and achieve better outcomes.

We’re a Series B startup, founded in 2022 and backed by Inspired Capital, Craft Ventures, Torch Capital, Menlo Ventures, and SignalFire. Our fully remote U.S. team is lean, mission-driven, and growing quickly.

Solace isn’t a place to coast. We’re here to redefine healthcare—and that demands urgency, precision, and heart. If you’re looking to stretch yourself, sharpen your edge, and do the best work of your life alongside a team that cares deeply, you’re in the right place. We’re intense, and we like it that way.

Read more in our Wall Street Journal funding announcement here.

• Own and optimize the end-to-end patient lifecycle across acquisition, onboarding, engagement, and retention.

• Design, launch, and analyze multi-channel lifecycle programs that drive measurable improvements in activation, conversion, and patient satisfaction.

• Develop experimentation frameworks—from hypothesis creation to measurement—and partner with Analytics to surface insights that fuel iteration and innovation.

• Collaborate cross-functionally with Product, Data, and Operations to ensure alignment, consistency, and scalability across all lifecycle efforts.

• Implement and maintain complex automation workflows in Customer.io, leveraging segmentation, conditional logic, and personalization to deliver tailored experiences.

• Ensure quality and compliance through rigorous QA across communications, safeguarding accuracy, brand alignment, and regulatory adherence.

• Translate insights into strategy, using performance data to continuously refine targeting, creative, and cadence for optimal outcomes.

• 7+ years of experience in lifecycle, CRM, or retention marketing — ideally in a consumer-facing environment.

• A proven track record of owning and scaling multi-channel lifecycle programs that deliver measurable business results.

• Deep familiarity with CRM platforms (Customer.io, Braze, Iterable, or similar) and dynamic personalization strategies using Liquid or conditional logic.

• Strong understanding of A/B testing, experimentation design, and data-driven decision-making.

• Experience collaborating with cross-functional partners (e.g., Product, Design, Analytics, Operations) to deliver seamless, customer-centric campaigns.

• Proficiency in data interpretation, reporting, and optimization; comfortable using dashboards or pulling reports to drive insights.

• Exceptional organization and attention to detail, with the ability to manage multiple priorities simultaneously.

• A bias for action — you move fast, make sound decisions, and thrive under tight timelines.

• Bonus: Experience in healthcare, fintech, or other regulated industries.

Applicants must be based in the United States.

Up for the Challenge?

We look forward to meeting you.

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