Atlassian's software powers teams in every industry to collaborate, ideate, and innovate.

Senior Product Marketing Manager, Confluence Enterprise Expansion

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Employer Provided Salary: 107,600-172,800 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.

Working at Atlassian
Atlassians can choose where they work - whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.
Work Management is one of Atlassian's three strategic areas of focus, alongside Agile DevOps and IT Service Management. Confluence is Atlassian's second-largest product after Jira, and a behemoth in the work management market. We help Fortune 500 companies collaborate, capture, and share the knowledge that makes their teams more effective and their organizations more aligned. As a cornerstone of Atlassian's new System of Work , Confluence is a trusted legacy product that's now primed for even bigger growth in the enterprise!
The Opportunity
As a Senior Product Marketing Manager focused on Confluence's expansion into new enterprise audiences, you will identify the ideal buyer/influencer/champion personas and their core jobs to be done, as well as the market and trends that they care about. You will partner with our sales, field marketing, and customer lifecycle teams to optimize the funnel to attract executive-level decision-makers. You will create the strategy, messaging, and content needed to sell the value of Confluence to our target personas, while working with the rest of our expansion team to bring Confluence's unique value propositions to market.
In short, you will help Atlassian expand beyond our stronghold in technical teams (devs, IT, etc.) to reach their non-technical counterparts (marketing, HR, ops, finance, etc.) as we become the system of work for ALL teams across the enterprise!
In this role, you will:

  • Help shape Confluence's strategy for reaching new audiences in an emerging market, identifying our strengths, and leading the effort to close gaps
  • Drive the research and understanding of exec-level buying decisions and personas, and build a corresponding strategy to reach them at each stage of consideration
  • Partner with our customer lifecycle marketing team in evaluations of funnel health to propose and test improvements to existing marketing messages in a multi-channel strategy that includes email, events, and digital ads
  • Be the owner of our enterprise buyer's journey and lead cross-functional efforts to optimize it end-to-end from web entrance to deal close
  • Build and enable sales and channel partners on the assets and talk tracks needed to appeal to non-technical department heads
  • Contribute to the development of messaging and positioning of Confluence against competitors in the enterprise and within the Atlassian work management solution

On your first day, we'll expect you to have:

  • 5 to 8 years of experience in enterprise or solutions product marketing
  • Experience in building for emerging categories and/or new audiences
  • Excellent written and verbal communication skills
  • Exceptional critical thinking and problem-solving skills
  • Proficiency in presenting and story-telling, ability to influence
  • Bachelors Degree

At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience. In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:
Zone A: $150,700 - $200,900
Zone B: $135,600 - $180,800
Zone C: $125,100 - $166,700
This role may also be eligible for benefits, bonuses, commissions, and equity.
Please visit for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
Our perks & benefits
Atlassian offers a variety of perks and benefits to support you, your family and to help you engage with your local community. Our offerings include health coverage, paid volunteer days, wellness resources, and so much more. Visit to learn more.
About Atlassian
At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.
We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.
To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
To learn more about our culture and hiring process, visit .

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What are Atlassian Perks + Benefits

Atlassian Benefits Overview

Our offices are open, highly collaborative and yes, fun! To support you at work (and play) we offer some fantastic perks: ample time off to relax and recharge, five paid volunteer days a year for your favorite cause, plenty of food and drinks, ergonomic workstations, employer-paid insurance coverage for you and your family, pension and more.

We're a global company and each of our office locations also has its own unique perks and benefits. Some of our benefits vary slightly by location.

Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance + Wellness
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K) matching
Company equity
Performance bonus
Charitable contribution matching
Child Care & Parental Leave
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Company sponsored family events
Vacation + Time Off
Unlimited vacation policy
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Pet friendly
Relocation assistance
Fitness stipend
Home-office stipend for remote employees
Onsite gym
Professional Development
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications

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