US Media Strategy Lead

Employer Provided Salary: 165,100-252,900 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
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This role is based remotely but if you live within a 50-mile radius of Warren, MI , you are expected to report to that location three times a week, at minimum.
This job may be eligible for relocation benefits.
As the US Media Strategy Lead , you will direct a team that will provide innovative media support by developing and maintaining the overall media planning approach. You will lead and become an integral member of a passionate, enthusiastic, dynamic and highly engaged team. As the US Media Strategy lead, you will form the strategic planning process and ensure our division media leads continue to develop their expertise and deliver future forward media strategies. You will be charged with driving innovation and pushing boundaries of emerging media to engage new and loyal GM customers through our disruptive marketing spirit with innovative and groundbreaking approaches to the media strategy approach. You will bring new ideas and strategies that will elevate the media practice.

  • Oversees the brand media strategy team providing guidance in the development of coordinated tiered national, DMA and dealer approach to media
  • Orchestrates cross-tier coordination and training
  • Set innovation budgets
  • Drive learning agenda and media insights
  • Accountable for management of the total U.S. media budget, transfers and drive appropriate investments & mix across all divisions
  • Manage media agency team relationship and direct media strategy/operations process within the brands
  • Develop and foster strong relationships with other agency teams in order to effectively align media across tiers
  • Foster key media partner relationships and planning meeting process to drive effectiveness and efficiencies, first to market innovation
  • Run Weekly Media Touchpoint meeting to review media plans with senior leadership for approval
  • Work with retail team and agency to create monthly go-to-market media plans and secure senior leadership approval
  • Work with Agency partners to traffic advertising across various media types
  • Collaborate with Integrated Analytics team and GM Research to identify and drive Global Media KPIs across all channels
  • In collaboration with the Global Media Services team, develop fresh insights to drive media innovation, enable smarter and more effective media strategy and buying decisions
  • Establish best practices by staying current on media trends and the shifting media landscape to enable smarter and more effective media planning

Additional Description

  • 10+ years' experience in Media Operations, Planning, or Strategy
  • Bachelor's degree in business or marketing
  • Solid understanding of all areas of media with particular familiarity with the various media platforms, technology and processes
  • Demonstrated ability to own and effectively manage a large budget
  • Ability to offer a clear POV and a strong rationale to defend position as the media center of expertise
  • Ability to prioritize and tie all media plans to support the business plan & core priorities
  • Ability to communicate strategy and plans effectively
  • Ability to form strong relationships with key media partners to ensure strong plan development and best pricing
  • Ability to effectively brief and drive clear direction to media agency and collaborative approach to creative development to ensure effectiveness
  • A self-starter with the ability to think strategically
  • Experience leading a team
  • Experience working with or for media agencies
  • Strong off line and digital media experience
  • Excellence in PowerPoint and Excel
  • Excellent communication, presentation, co-ordination and project management skills
  • Analytical skills
  • Ability to multi-task across a number of diverse projects
  • Ability to occasionally work irregular hours


  • The expected base compensation for this role is: ($165,100 - $252,900). Actual base compensation within the identified range will vary based on factors relevant to the position.
  • Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
  • Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
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From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Diversity Information
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire
Equal Employment Opportunity Statement (U.S.)
General Motors is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Accommodations (U.S. and Canada)
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

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