VP, Data + Analytics

Key Responsibilities:

· Oversee the design and execution of cross-channel measurement strategies, including attribution modeling, incrementality, brand lift studies, and testing roadmaps.

· Holistic marketing performance reporting & dashboarding

· Media measurement vendor evaluation, contracting & budget management

· Cross-channel response analytics & media plan optimization

· In-channel response attribution analytics & investment plan optimization

· Ensuring effective data infrastructure and reporting defined as accurate, on-time, complete and supporting client’s unique requirements

· New Business Development support

· Serve as a senior strategic advisor to clients, helping them evolve their marketing measurement maturity and drive data-informed decision making

· Lead and grow a high-performing analytics team, fostering a culture of innovation, collaboration, and continuous learning

· Partner with internal stakeholders—media strategy, activation, ad ops, creative—to ensure data and analytics are seamlessly integrated into every stage of campaign development and execution

· Maintain a pulse on emerging data privacy regulations, measurement trends, and evolving media technologies

Qualifications:

· 10+ years of experience in marketing/advertising analytics, with a proven track record of leadership at an agency, consultancy, or data-driven organization

· Demonstrated success in helping clients take concrete action based on analytics and data and managing client relationships

· Expertise with analytics reporting and data platforms Tableau, SQL, Adverity

· Strong understanding of data and ad tech ecosystem, with a focus on digital environment. Media platforms (Meta, Google, DSPs), marketing automation tools, and third-party research providers (e.g., Nielsen, Circana, Dynata).

· Strong leadership, mentorship, and change management skills. Experience managing multi-functional teams

· Strong project management skills and the ability to simultaneously lead multiple ongoing project streams

· Advanced critical thinking skills in using data and analysis to develop logic-driven point of views and insights

· Strong communication skills to convert complex analytical processes into easily digestible messaging, both verbally and in writing and with an attention to detail

The annual gross base salary range is $120,000 - $178,000 USD. This range represents the anticipated target salary range for this position. Actual salaries will vary and are based on factors such as a candidate’s qualifications, skills, and geographic location. Salary is one component of BarkleyOKRP's total compensation package, which includes multiple health insurance options, flexible PTO, life insurance, and 401K.