Director of Growth Marketing, Student Team
18 hours ago
We’re looking for a passionate, results-oriented Director of Growth Marketing to drive our growth as the leading destination for students and early career talent to find jobs. Your team will drive our entire acquisition strategy and media mix, testing and growing key channels including paid digital, out of home, field marketing, email nurture, referral programs, SEO, and more. You will partner closely with the product team to unlock growth at every stage of the conversion funnel via email, content, and other growth levers. You’ll define our marketing technology roadmap to enable excellence in marketing automation, analytics, email, and digital channels. You’ll also define our global expansion strategy, enabling channels to acquire users in the UK and beyond. Your key objective will be to grow the number of students who sign up for Handshake, and ultimately apply for and find jobs. Leveraging deep user empathy and analytical leadership, you’ll drive high performance and ROI across our channels. Thousands of new students will be connected with career opportunities thanks to your efforts.