Vice President, Marketing
2 days ago
Set the strategy and lead the cross-organizational focus for all marketing programs, including alignment with current customers and future prospects.
Work collaboratively and closely across teams to ensure an optimized and aligned approach to Hearsay’s company and platform strategy and driving compelling conversations with key customer and prospect personas and to effectively show the value of Hearsay.
Translate the Hearsay vision and strategy into clean well-articulated messages that resonate with market, customers and partners.
Drive product launches to create market awareness and revenue generation in our key markets: Wealth, Life and P&C.
Ensure the positioning is based on helping customers solve real business challenge by delivering outcomes.
Develop product messaging to support the sales teams to engage with customers and prospects to understand how and where Hearsay fits in their Digital Transformations.
Provide strong direction, objectives and metrics that impact all the different teams, and provide mentoring, career development and coaching opportunities to ensure an overall high-performing team.
As an industry thought leader, work with key analysts, present at key industry shows.
Drive the development of demos, collateral, and best practices to enable solutions to be presented by sales in a way to highlight the value of aligning to and solving real strategic business initiatives across enterprise organizations.