Content Strategy & Education Manager

| San Francisco
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Who We Are:

KeepTruckin is on a mission to modernize the trucking industry. With the leading fleet management platform, we are bringing trucks online and fundamentally changing the way freight is moved on our roads. 

We see our hard work rewarded in tangible ways every day and we believe that intelligence is most powerful when paired with humility. We’re motivated by the opportunity to impact and improve every facet of a trillion-dollar industry that touches everyone’s lives. KeepTruckin is proud to be a Forbes Cloud 100 company, a 2020 Career-Launching Company by Wealthfront and named a Forbes Best Startup Employer 2020.

About the Role:

We’re looking for a data-driven Content Strategy Manager with the right combination of vision, creative writing, and strategic thinking to help us become a trusted voice in the transportation and fleet management community. You’re psyched about building a robust inbound marketing engine through authentic content that grows organic traffic, converts leads, and inspires customer advocacy. You’ll collaborate across the organization to deliver high-impact, educational content experiences that are aligned to strategic business objectives. You’re comfortable producing and delivering content across multiple content formats like blogs, podcasts, guides, webinars, etc., and have a knack for content operations and organization.

The ideal candidate is prepared to build KeepTruckin’s content strategy and operations from the ground up, primed for scale. This person understands the overall nuances between SMB, Mid-Market, and Enterprise organizations and how to accelerate their buying journeys with content. They are experienced in simultaneously being the orchestrator and the gatekeeper for ensuring all content is relatable, accurate, actionable, and distributed across all GTM channels. This person will report into our Sr. Campaigns Manager. They will be involved in highly visible initiatives and collaborating with internal and external leaders across the industry. Ultimately, they will be responsible for ensuring that content serves as a huge catalyst for our aggressive growth plans.

What You'll Do:
  • Be responsible for writing and copy-editing marketing content.
  • Set the vision for our content strategy and manage our editorial calendar developing a diverse, SEO-integrated content portfolio for a range of audiences - that serves the entire customer journey, from awareness to purchase and post-sales.
  • Be responsible for defining content measurement processes and reporting on how content sources and influences pipeline and revenue, impacts SEO ranking, web traffic, marketing campaigns, and the user/buyer journey.
  • Actively monitor the market and competitors for trends and key events to develop insights that guide our content strategy to maintain relevancy.
  • Drive cross-team collaboration, manage content execution & revisions, track deliverables, and own review & approval processes. Collaborate with customers, product marketing, campaign managers, and industry consultants to identify and develop the right content for upcoming campaigns, and coordinate feedback loops
  • Manage content-related contractors and agency partnerships.
What We're Looking For:
  • 4+ years relevant experience in content marketing, journalism, technical writing, or product marketing.
  • Past ownership of an editorial calendar and reports containing traffic, engagement and lead creation KPIs.
  • Fluency in data-driven storytelling and strong, fearless presentation skills, and ability forge partnerships and influence leaders across the organization.
  • Experience hiring and supervising freelance and/or in-house writers and managing a budget.
  • Experience managing cross-functional initiatives involving multiple stakeholders across the organization.
  • Bonus points for experience in transportation and logistics and a background in video production, podcasting, interactive marketing, or influencer marketing. 

Creating a diverse and inclusive workplace is one of KeepTruckin's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives. 

Please do not let an arrest or conviction record prevent you from applying for employment at KT. KT considers qualified applicants with arrest and conviction records.

Please review our Candidate Privacy Notice here.

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Technology we use

  • Engineering
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • SwiftLanguages
    • AWSLanguages
    • PostgresLanguages
    • LinuxLanguages
    • AnsibleLanguages
    • SpringLanguages
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • HadoopFrameworks
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases

Location

Our headquarters are located in the heart of the city’s bustling South of Market (SOMA) neighborhood, a short walk from major public transit lines.

An Insider's view of KeepTruckin

How has your career grown since starting at the company?

I started on our Customer Success team 3 years ago. When I saw we were hiring internally for the Product team, I knew this was an opportunity I couldn’t pass up. Since I joined the Product team, I’ve been paired with a mentor, attended the Women in Product Conference & have been given so many opportunities to continue learning about Product Mgmt.

Breanna

Product Manager

What are KeepTruckin Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
KeepTruckin proudly sponsors Employee Resource Groups. These groups amplify the voices and stories of our employees and create spaces for them to connect, collaborate, and develop their careers.
Team owned deliverables
Team based strategic planning
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
KeepTruckin employees can contribute up to $2750 annually to their FSA.
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Mental Health Benefits
We offer comprehensive mental health benefits through Modern Health.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Acme offers stock options through its employee profit sharing program, including vesting over a four-year period.
Performance Bonus
Child Care & Parental Leave Benefits
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
KeepTruckin teams can host outings Quarterly.
Free Daily Meals
We provide breakfast foods and snacks daily. Employees get free lunch every day of the week.
Game Room
Our game room includes Ping Pong, Pool Table, Foosball, Shuffle Board, Video Games.
Stocked Kitchen
KeepTruckin has a fully stocked kitchen including unlimited snacks, coffee, tea and all of the on-tap beer and kombucha you can handle.
Happy Hours
Happy hours are hosted once per month. See our instagram @keeptruckinhq for details!
Recreational Clubs
KeepTruckin has office sports leagues year-round. We currently hold the title for back to back Basketball Champs in the San Francisco Equinox League!
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
KeepTruckin. offers employees professional development opportunities like the ability to attend job related conferences and seminars.
Diversity Program
Lunch and learns
KeepTruckin hosts lunch and learn meetings for our interns bi-weekly and all are invited to attend!
Cross functional training encouraged
Promote from within
Mentorship program
Our mentorship program includes Career mentoring and Leadership mentoring.
Online course subscriptions available
Customized development tracks
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