Content Strategy Manager - Business Skills at Udemy

| San Francisco
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The UFB Content team delivers on our mission by leveraging our powerful marketplace content model to deliver on-demand learning content to solve our customer’s problems. We are looking for a highly strategic and scrappy executor with a passion for online education to lead the content planning for our Business Skills (think Marketing & Sales, Finance, HR training content). For the vertical you will be the expert in the market and customers’ needs, and will take a data-driven approach to prioritizing content that improves the relevance and differentiation of our collection. 

Responsibilities

  • Become expert in industry trends and student/customer needs in the Business Skills verticals to develop the content strategy and acquisition roadmap
  • Develop strategic frameworks to improve the UFB content collection, including but not limited to:
  • Analyzing themes and patterns in content consumption to guide new content acquisition strategies 
  • Optimizing supply and demand to meet customer needs
  • Identifying and leveraging external inputs including industry trends and instructors’ expertise
  • Partner with the content acquisition teams to improve the speed and relevance of active content acquisition
  • Be the content evangelist for the vertical, educating our internal teams and customers about our competitive differentiation
  • Partner with our instructors to find new ways to solve customer needs.
  • Advocate for, and provide insight on, critical product feature development to help Udemy accelerate success

Required Qualifications

  • 3-5+ years of work experience in strategy, content management, or product marketing ideally in a SaaS based business
  • Knowledge of one or more business skills domains and the desire to go deeper
  • Exceptional analytical and strategic skills and a proven ability to solve complex problems
  • Strong communicator. Your share your insights through presentations and discussions with stakeholders to influence decision-making across the company.
  • The ability to get things done by constantly moving between strategy formulation and hands-on, scrappy execution
  • A strong appetite for taking risks, learning, and applying those learnings to move fast
  • SQL, Google Analytics skills a plus

#LI-JD1
ABOUT UDEMY
We believe anyone can build the life they imagine through online learning. Today, more than 40 million students around the world are advancing their careers and passions by exploring and mastering new skills on Udemy, and expert instructors are able to share their knowledge with the world. Through our global marketplace and our solutions for businesses and governments, we connect people everywhere with the skills they need for success in work and life. We’re a close-knit bunch that enjoys problem-solving and collaboration, and we share a serious belief in the power of learning and teaching to change lives. Udemy’s culture encourages innovation, creativity, passion, and teamwork. We also celebrate our milestones and support each other every day.
Founded in 2010, Udemy is privately owned and headquartered in San Francisco’s SOMA neighborhood with offices in Denver (Colorado), Dublin (Ireland), Ankara (Turkey), and São Paulo (Brazil).
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Technology we use

  • Engineering
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • ReactLibraries
    • DjangoFrameworks
    • HadoopFrameworks
    • CassandraDatabases
    • HiveDatabases
    • WordpressCMS
    • SalesforceCRM
    • MailChimpEmail
    • MarketoLead Gen

Location

SOMA

An Insider's view of Udemy

How would you describe the company’s work-life balance?

I’ve been really impressed by the work-life balance at Udemy. Each team has the freedom to choose a schedule and system that works for them. Everyone is committed to the success of their team and Udemy as a whole, and this flexibility and trust enables each of us to work in a way that helps maximize our impact.

Katie

Full Stack Web Development Software Engineer, Instructor Loyalty

How do you collaborate with other teams in the company?

As a member of the Marketing Efficiency Decision Science team, I help determine how Udemy can invest money efficiently. We partner with all levels of the Marketing and Finance teams to align our goals and drive implementation. We also work with the Data Products and platform team to ensure we utilize the most robust models and architecture.

Silvia

Data Scientist II

How does the company support your career growth?

Udemy provides me with daily opportunities to grow as an engineer. My manager genuinely cares about my career plan and professional growth. In every project that we’ve chosen for me to work on, I had the chance to improve my weaknesses and demonstrate my strengths. It is so important to feel valued at work, and Udemy has been doing a great job.

Duygu

Senior Staff Engineer

How do you make yourself accessible to the rest of the team?

My philosophy goes beyond normally scheduled one-on-ones, which I regard as simply guaranteed check points. I have a truly “interrupt me anytime” policy, so my staff feels comfortable enough to talk with me at any moment. My team is my work-family and, as with my own family, it is a top priority for me to be there to support them.

Justin

Senior Data Science Manager

What are Udemy Perks + Benefits

Culture
Intracompany committees
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Happy Hours
Parking
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Promote from within
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
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