Lead Copywriter

| San Francisco
About the role:
As a Lead Copywriter on the Creative team, you will act as both an individual contributor and a mentor for the other copywriters on your team. You’ll ensure that the output of the team is on brand, follows voice and tone guidelines, and exceeds expectations, all while following digital best practices and achieving creative excellence. You will work with your team of copywriters to make sure that the quality and quantity of output is meeting set goals and objectives. Additionally, you will develop impactful, captivating copy across email, digital and print media that connects with students and instructors and inspires them to take action.

Here's what you'll be doing:

  • Act as a professional mentor to the copywriting team
  • Monitor quality and output of team to ensure goals and objects are being met
  • Develop overall best practices and copy guidelines based on qualitative research and copy testing results
  • Provide the overall creative copy strategy for messaging frameworks specific to our key user segments and new and existing channels 
  • Manage your team of copywriters to help them overcome roadblocks, set personal OKRs and goals, and make the next steps in their career 
  • Developing a deep understanding of the needs, motivations and aspirations of our students and instructors and communicate that to the copywriting team 
  • Collaborate with various Marketing teams to take customer needs, challenges, and pain points - and turn that into persuasive copy and content for various marketing channels
  • Produce error-free copy that adheres to the company’s style guidelines while also acting as an editor for your fellow copywriters 
  • Simultaneously manage multiple projects with short deadlines
  • Propose copy concepts and present underlying strategic thinking to business leaders
  • Collaborate with design partner to come up with cohesive compelling ideas that speak to brief and customer needs 

Channels of focus may include the following:

  • Paid search
  • Email marketing
  • Onsite advertising
  • Digital advertising (Facebook, Instagram, Google Display Networks)
  • Video scripting
  • Lifecycle marketing
  • Student stories
  • Instructor stories
  • Organic social

We’re excited because you have:

  • 8-10 years of experience of experience in digital marketing, including experience managing campaign and brand work
  • Managed a team of copywriters, inspiring and mentoring along the way
  • A strategic perspective on all copy
  • Have worked on global brands
  • Experience realising brand strategy into compelling creative and messaging constructs
  • Can tell a compelling brand story
  • Work well with ambiguity and forge strong relationships with key stakeholders
  • Bring vitality and fun into the workplace

ABOUT UDEMY
We believe anyone can build the life they imagine through online learning. Today, more than 40 million students around the world are advancing their careers and passions by exploring and mastering new skills on Udemy, and expert instructors are able to share their knowledge with the world. Through our global marketplace and our solutions for businesses and governments, we connect people everywhere with the skills they need for success in work and life. We’re a close-knit bunch that enjoys problem-solving and collaboration, and we share a serious belief in the power of learning and teaching to change lives. Udemy’s culture encourages innovation, creativity, passion, and teamwork. We also celebrate our milestones and support each other every day.
Founded in 2010, Udemy is privately owned and headquartered in San Francisco’s SOMA neighborhood with offices in Denver (Colorado), Dublin (Ireland), Ankara (Turkey), and São Paulo (Brazil).
Udemy in the News:
The Key To Solving Future Skills Challenges
Algorithms are coming for their jobs, so workers are teaching themselves algorithms
Distractions Are Costing Companies Millions. Here's Why 66 Percent of Workers Won't Talk About It
How Soft Skills Can Help You Get Ahead in a Tech World

Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • ReactLibraries
    • DjangoFrameworks
    • HadoopFrameworks
    • CassandraDatabases
    • HiveDatabases
    • WordpressCMS
    • SalesforceCRM
    • MailChimpEmail
    • MarketoLead Gen

Location

SOMA

What are Udemy Perks + Benefits

Culture
Intracompany committees
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Happy Hours
Parking
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Promote from within
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
More Jobs at Udemy64 open jobs
All Jobs
Finance
Data + Analytics
Design + UX
Dev + Engineer
HR
Internships
Marketing
Operations
Product
Project Mgmt
Sales
Content
Finance
new
San Francisco
Developer
new
San Francisco
HR
new
San Francisco
HR
new
San Francisco
HR
new
San Francisco
Marketing
new
San Francisco
Operations
new
San Francisco
HR
new
San Francisco
Marketing
new
San Francisco
Marketing
new
San Francisco
Sales
new
San Francisco
Data + Analytics
new
San Francisco
Data + Analytics
new
San Francisco
Sales
new
San Francisco
Data + Analytics
new
San Francisco
Data + Analytics
new
San Francisco
Developer
new
San Francisco
Sales
new
San Francisco
Developer
new
San Francisco
Marketing
new
San Francisco
Sales
new
San Francisco
Marketing
new
San Francisco
Operations
new
San Francisco
Content
new
San Francisco
Project Mgmt
new
San Francisco
Marketing
new
San Francisco
Developer
new
San Francisco
Content
new
San Francisco
Developer
new
San Francisco
Design + UX
new
San Francisco
Product
new
San Francisco
Content
new
San Francisco
Marketing
new
San Francisco
Developer
new
San Francisco
Marketing
new
San Francisco
Developer
new
San Francisco
Sales
new
San Francisco
Finance
new
San Francisco
Design + UX
new
San Francisco
Operations
new
San Francisco
Operations
new
San Francisco
Developer
new
San Francisco
Developer
new
San Francisco
Design + UX
new
San Francisco
Sales
new
San Francisco
Marketing
new
San Francisco
Developer
new
San Francisco
Developer
new
San Francisco
Data + Analytics
new
San Francisco
Marketing
new
San Francisco
Marketing
new
San Francisco
Internships
new
San Francisco