"Best Places to Work 2021" -SF Business Times

As our Director of Consumer Strategy, you will lead the delivery of a seamless customer experience across all stages and touchpoints in the customer journey with passion, collaboration and data. 

You will be responsible for leading and scaling growth and retention strategies, managing and executing against growth plans, and optimizing programs to meet lifetime value and revenue goals. You will develop a deeper understanding of our customers and partner with Marketing, Analytics, Brand, Product and Engineering teams to identify opportunities within our product ecosystem to build experiences that drive higher customer satisfaction, customer retention, new business growth and expansion.

Responsibilities:

• Develop, champion and execute a product vision for our consumer business consistent with Molekule’s overarching vision and mission.
• Drive filter subscription and a la carte business and deliver on ambitious growth and revenue goals
• Lead product strategy and manage product lifecycle of ecommerce platform to optimize for conversion and customer lifetime value
• Collaborate cross-functionally with Marketing, Product, Analytics, Operations, CS, and Brand/Comms to understand business and customer segment needs and requirements
• Own impact sizing and prioritization, requirements definition, working with UX and Engineering, testing and release, and ongoing optimizations
• Serve as a CX thought partner for individuals across Product and Engineering teams to influence the product roadmap
• Drive strategy, development, and execution of cross-channel customer campaigns to drive lead conversion, subscription goals, repeat purchase, engagement and overall LTV Partner with Brand and Comms teams to develop promotional, engagement and lifecycle campaigns supporting key engagement metrics
• Support acquisition goals with lead generation, capture and nurture email programs
• Conduct multivariate tests across product and marketing programs to optimize performance related to conversion, activation, engagement, retention and churn 
• Work with Analytics to define data needs and establish performance monitoring, as well as analyze data to understand user behavior to inform product and marketing strategy and roadmap
• Build and optimize engagement loops, owning both referrals and reviews programs
• Lead, motivate, and develop team of growth marketers and product owners
• Other duties assigned

Qualifications:

• Bachelor’s Degree and 10+ years of relevant experience driving growth and retention through both product management and marketing initiatives, preferably within the consumer subscription space
• Master of cross-functional collaboration, working closely with UX, Engineering, Acquisition, Operations, Analytics, Brand and CS, as well as experience leading with influence
• Strong decision-making and prioritization skills; have experience overseeing and managing complex roadmaps
• Experience building and scaling customer acquisition, engagement, and retention strategies, with a proven track-record of delivering on performance targets and staying in line with budget
• Experience working closely with UX, Engineering, Analytics and Creative teams
• Deep understanding of key elements of retention strategies, including lifecycle marketing, A/B testing, churn risk and prevention, predictive behavioral analytics, etc.
• Strong analytical skills and data-driven, leveraging data and insights to track performance, inform recommendations, and develop new strategies 
• Strong project management skills, including driving alignment and prioritization, planning resources, attention to detail, managing deadlines, and communicating expectations with stakeholders
• Passionate about the customer experience and ability to empathize and think like the consumer as you build upon the customer journey
• Strong written and verbal communication skills
• Ability to perform in a fast-paced, cross-functional, dynamic and ambiguous startup environment
• Ability to manage multiple tasks and priorities simultaneously 
• Experience building, leading, and managing cross-functional teams

We are Molekule and we’re changing air purification. Molekule uses 25 years of breakthrough science to destroy airborne pollutants, delivering clean air. Our mission isn’t just making air purifiers, but cleaning the air everywhere. It’s a lofty goal, but that's why we need you.

Molekule Values:

Humility

"Check your ego at the door."

Determination & Grit

"We believe in what we're doing. That's why we persevere through problems."

Ownership

"We roll up our sleeves, do the work, own the outcomes, and are proud of our contributions (no matter the size)."

Community

"We're all in this together."

Passion

"We're devoted to changing the world for the better."

Growth Mindset

"I know that I don't know everything, there's always more to learn. I learn from my mistakes."

Communication

"My communications are candid, effective, respectful, and assuming good intentions."

Organizational Philosophy:

Every great accomplishment is the result of a team working in harmony, not just of individuals. We believe teamwork and a sense of egalitarian responsibility is fundamental to building a great organization.

The objective of all organizational processes is to turn our organization into something scalable, repeatable, and efficient that reflects our culture.

Molekule is an Equal Opportunity/Affirmative Action Employer. We will consider employment for qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. The Company will also not discharge, or in any manner discriminate or retaliate against, any employee who discloses their own wages, discusses the wages of others, inquires about another employee’s wages, or aids or encourages any other employee to do the same. The Company is not obligated to disclose wages.

Applicants with disabilities may e-mail [email protected] or text or call 415.439.0018, to request and arrange for accommodations. If you need assistance to accommodate a disability, you may request an accommodation at any time.