Manager, Insights
OVERVIEW
Objective is to leverage data to produce actionable insights around our clients’ performance on Instacart, in order to increase advertiser investment, and engagement with our platform.
- Help them drive category and brand conversion
- Help them build and understand a profile of the ecommerce consumer for their brands
- Help Instacart’s sales team drive more advertising investment through opportunity identification and delivery of actionable insights
- Become a ‘trusted advisor’ on how to win in ecommerce!
ABOUT THE JOB
- You will partner with Senior Sales Leaders to drive business performance of our most important clients.
- You will build best practices, analytical play books, case studies, and innovative approaches to become an industry thought leader on how consumers shop for products online.
- You will partner with the Director of Insights and key CPG leaders to develop new approaches to understanding Instacarts’ unique data set, encompassing hundreds of retailers, and millions of consumers.
- You will lead a team of 6 Insight Managers who are responsible for 2-5 key CPG partners. These talented insight managers focus on:
- Identifying the key business drivers for our CPG Partners, quantify their impact on the business, deliver business insights, and make actionable recommendations to grow the business
- Integrating consumer and customer insight to better inform targeted strategies, plans and decisions
- Working independently as the key day to day resource for all CPG partner analytic needs, often presenting directly to senior CPG ecommerce leadership.
- Integrating data from a variety of sources to identify key trends and emerging solutions for the partner and customer
- Applying the full suite of tools and metrics available against business issues including but not limited to:
- Sales, share, distribution, assortment, etc
- Basket analytics such as cross shop, penetration, affinities, etc
- Customer analytics such as trial/repeat, conversion, buy rate, LTV, Lapsed Users, etc
- Going beyond the data and craft compelling storylines to engage our partners
ABOUT YOU
- 8+ years consumer packaged goods industry experience; category management experience and/or e-commerce experience a plus
- Experience coaching/leading a team
- Client focused. External client focus is a must.
- Strong analytic / problem solving capabilities
- Strong experience with Excel, Tableau and/or Periscope, and Google Suite
- Ability to draw conclusions from large amounts of data and summarize findings in concise manner
- Detail oriented with ability to produce accurate work quickly & efficiently
- Good project management and training skills
- Ability to comprehend and sell concepts within the context of Brand Partnerships
- Minimum Bachelor's degree
- Understanding of application of primary and secondary research to drive recommendations and enhance strategic nature of partnerships
- Leadership skills in identification of and addressing business opportunities