About Us

The Athletic is a direct-to-consumer digital sports media company committed to helping subscribers experience storytelling in a whole new way. Founded in 2016 and headquartered in San Francisco, The Athletic has more than 575 full-time employees and covers more than 250 professional sports and collegiate teams in the US, Canada and the UK. The Athletic’s newsroom has produced thousands of in-depth articles along with more than 120 podcasts and premium video content.

About the role

Data is at the center of The Athletic’s decision making process. It informs everything we do around the product, marketing, and even how we produce our content. As a Sr. Data Analyst you will be on the ground floor of our Data Analytics team. You will help shape the way success is measured, define what questions should be asked and scale analytics methods and tools to support our growing business. You will work in a highly collaborative environment with product, data science, and engineering teams and your analyses will fuel our growth strategy by providing deep insights into what drives subscriptions and reduces churn. You should have robust knowledge of customer lifecycle, mobile app onboarding experiences, and channel analysis for a consumer subscription company.

Responsibilities

• Work closely with performance marketing managers, advise on optimization strategies, accurately size opportunities, and seek improved methods for assessing the value of marketing innovations
• Build-out the performance reporting dashboards that will provide clarity to KPIs, performance drivers, and competitive trends
• Use data analysis, data mining and segmentation to identify key customer insights and deliver recommendations to growth strategies
• Collaborate with the performance marketing team to build growth forecasts and budget plans 
• Own/manage data model and data pipeline that enables attribution tracking, metadata, taggings parsing.
• Use your ability to translate data into true insights, work with other leaders in the organization to drive business strategy and change behavior

Requirements

• 4+ years of experience in data analytics for a subscription-based or highly operational business
• At least 2 of those years in SEM, Display, Paid Social and Analytics
• Comfortable with data model designs and understand ELT infrastructure 
• Highly analytical mindset
• High proficiency in SQL and comfortable navigating data to perform a wide range of analyses
• Familiarity with Python, R, or another scripting language
• Can clearly articulate ideas, frame problems and offer solutions
• Exceptional communication and collaboration skills, both at the executive level and with peers and cross-functional teams
• Understanding of the subscription revenue model in the digital media space
• Candidate must be based in the San Francisco Bay Area

The Company is backed by Founders Fund, Evolution Media, Courtside Ventures, Comcast Ventures, Bedrock Capital, Advancit Capital, Y Combinator, and other leading investors. The Athletic is headquartered in San Francisco, California. The Athletic was awarded a 2020 Great Place to Work.

The Athletic Media Company is an equal opportunity employer and enthusiastically encourages people from all backgrounds and experiences to apply. The Athletic will consider all applicants without regard to race, religion, color, national origin, ancestry, physical and/or mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, transgender status, age, sexual orientation, military or veteran status, or any other protected characteristic under applicable law.