Creative Director, Copywriting

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Who we are

MasterClass is transforming online education by enabling anyone in the world to learn from the very best.  We are deconstructing what makes an actor able to cry on demand, how an athlete defies gravity, and what it takes to write a bestseller.  Our online learning content is available to students anywhere anytime, which supports our mission to ignite the greatness in others.

We are a quickly growing VC-funded startup based in San Francisco, with additional offices in Los Angeles.  We have created online classes taught by famous masters— Gordon Ramsay, Serena Williams, Neil deGrasse Tyson, Sara Blakely, David Sedaris, Bobbi Brown, Timbaland, Anna Wintour and many more to come.

Since launching in 2015, we have been growing our team. Apply now to find out more about what we are doing behind the scenes.

What we are looking for:

This is a leadership role overseeing a growing team of copywriters focused on introducing MasterClass to the world and inspiring everyone to learn from the best. We tell the stories that connect people with our mission and products.

To do that, we need an outstanding Creative Director Copywriter: someone who is passionate about shaping words into messages that inspire action and move perceptions. Whether we’re creating traditional advertising campaigns, interactive web experiences, social campaigns, internal manifestos, or printed materials, the Creative Director, Copywriting, will be instrumental in crafting our story for the world. 

The ideal candidate for this role is a writer by heart and by trade. This person is a master of all forms and mediums and is equally excited to write a TV script, a strong headline, a longer-form editorial article, or a social media blurb. We are looking for someone who is able to lead by example and whose work shows exceptional craftsmanship and the ability to shift between any writing style and tonal nuance.


What we are looking for:

  • Creative Director, Copywriter with experience leading teams across advertising and editorial/content strategy workstreams
  • Empathetic and effective people manager who can mentor, support and grow our team of  in-house copywriters
  • A proven creative leader who has a solid track record of creating compelling, award-winning work


Responsibilities of the role:

  • Help define and champion the voice and tone for all marketing copy across advertising and editorial touchpoints
  • Lead the conceptual development of world-class marketing campaigns across traditional, experiential and digital channels
  • Develop the content strategy and mentor a team of copywriters in the creation of longer-form editorial projects
  • Present clear ideas and concepts to internal stakeholders and external creative partners
  • Give solid creative direction and strategic guidance to internal and external creative teams.
  • Manage and mentor a team of copywriters and content strategists
  • Ability and willingness to act as an individual contributor when needed
  • Identify and recruit outstanding talent
  • Maintain very high standards with an exceptional eye for the details
  • Ability to give solid direction and work seamlessly with designers, art directors, motion graphics artists and video editors


Requirements:

  • 12+ years of experience producing award-winning work for international or national brands
  • Agency and in-house experience
  • Someone who leads by example; inspires the team to do their best work and helps others solve problems
  • Exceptional presentation skills
  • Immaculate attention to detail
  • Experience working in a creative team environment, being paired with art directors to tackle campaign concept development
  • Ability to write in a multiplicity of brand voices and tones across many categories
  • Experience managing a team - proven track record of empathetic, effective people management.
  • Experience working across formats and styles - from short form advertising copy (headlines, OOH, taglines, TV scripts) to longer form editorial writing (email/lifecycle, product, articles)


At MasterClass, we believe we put our best work forward when our employees bring together ideas that are diverse in thought. We are proud to be an equal opportunity workplace and are committed to equal employment opportunity regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law. In addition, MasterClass will provide reasonable accommodations for qualified individuals with disabilities.  If you have a disability or special need, we would like to know how we can better accommodate you. 


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Location

MasterClass is located in the SOMA district of San Francsico. We are located between 3rd and 4th street with tons of public transportation nearby.

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