About the job
Who we are
Voted one of the Top 100 Fastest Growing Companies in the Bay Area for 2020, Freedom’s mission is to empower everyday Americans to move forward towards a better financial future. The company was founded in 2002 by Brad Stroh and Andrew Housser on the belief that by staying committed to helping people, you can ensure better financial outcomes for both the customer and the business. This philosophy still guides the vision of our growing company, which has helped millions of people find solutions for their financial needs.
What began with two people in a spare bedroom has expanded to a vibrant business that employs over 2000 employees (known internally as “The Freedom Family”) in two locations: San Mateo, CA and Tempe, AZ. When you visit either of our offices, you’ll understand why our employees have voted us the Best Place to Work for the last several years. We believe that success is only achieved by doing what’s right for our customers, our employees, and our communities.
Freedom Financial Network holds itself to four core values: to care for everyone around us, act with integrity every time, collaborate with everybody we work with, and get better at what we do every day.
THE OPPORTUNITY:
This high-impact design position on the Growth Creative Team offers a talented digital designer the opportunity to
directly drive business growth while gaining experience in a range of advertising channels. This role is part designer,
part scientist, and part psychologist. You’ll focus each day on figuring out “what will get the user to engage with us?”
and collaborating with other members of the Acquisition team to share ideas and learnings. This role will report to
the Director of Growth Creative.
To succeed in this role, you need to be passionate about connecting with the end user using the power of design to
compel action that drives business goals. You embrace a broad range of design aesthetics and skills, yet your design
choices are driven by strategy and data, and mindful of the value of brand consistency.
You’re organized, and enjoy collaborating with team members to quickly and methodically iterate creative to drive
experiments so you can learn what drives success.
THE ROLE
● Be a visual storyteller who uses the power of design to convey benefits, delight the user, and compel actions that
move the business forward.
● Design high-quality, high-performing digital direct response creative across a range of acquisition channels
including email, Facebook ads, landing pages, display, native, and more.
● Stay on top of current digital design trends, identifying opportunities to test, sharing those opportunities with the
broader group, and leading discussion to develop creative hypotheses to feed further testing.
● Continually collaborate with acquisition marketing managers to understand business goals and challenges,
identify creative testing opportunities, and drive creative testing that helps them reach channel goals.
● Contribute to creative analysis, hypothesis development, and creative production based on performance data.
● Approach each design project informed by data, taking a methodological approach to learn what works and
applying learnings to future projects.
● Manage production of ad creative resizes and ensure assets are organized and accessible easily for all
stakeholders.
● Manage production of projects from inception to delivery, ensuring all creative produced is compliant to
regulatory requirements, brand guidelines, and established processes.
● Collaborate closely with senior members of the Growth Creative Team, providing production support as
necessary and making suggestions on how to improve the process.
● Dive deep into each channel we advertise in to understand targeting, user mindset, competitive landscape, best
practices, and design requirements and opportunities so you can create more effective, channel-appropriate
creative.
● Provide compelling partner campaign emails and digital ads that drive engagement with partners’ target
audiences.
● Actively participate in group discussions and brainstorming sessions, providing value and helping drive solutions.
REQUIREMENTS/CHARACTERISTICS
● At least 2 years of experience designing direct response digital ads, landing pages, and other digital acquisition
user experiences.
● Online portfolio showcasing direct response examples as well as other work that shows your range of experience
and skills.
● Bachelor's degree or higher.
● Proficiency in Adobe Creative Suite, MS Office Suite, Google Suite.
● Desire to get your hands dirty and learn as you go, as an immediate contributor to driving the business forward.
● Proactive about learning whatever insight it takes to inform your designs so they deliver better results.
● Strong written and verbal communication, presentation, and interpersonal skills.
● Familiarity with online marketing performance KPI and metrics and how to understand them.
● Strong project management and organizational skills, with the ability to multi-task and meet tight deadlines.
● Video production/editing skills, experience in print, HTML, HTML5 are all huge pluses.
