Director - Marketing Strategy & Data Intelligence

| San Francisco, CA, USA
Employer Provided Salary: 120,000-160,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
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Zeta Global (NYSE: ZETA) is the Data-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. 


Our Data Cloud group takes an innovative approach to help marketers identify insights and size opportunities, develop audiences/segments for targeting, construct media mix plans, partner with creative and messaging as well as test and measure the incremental impact of campaigns.  The role will help develop and refine the go-to-market approach for Zeta’s business units as well as partner with client services and sales teams to pitch and scope prospect opportunities.  In addition, the Director, Data Intelligence will work closely with internal stakeholders across operations, product, engineering and marketing teams to influence product roadmap as well as support the development of marketing and sales content.

The ideal candidate will bring a unique blend of project management, analytical and marketing/media expertise together with the aptitude to think tactically and execute both as an independent contributor and part of a larger team.  This role requires client-facing skills and the ability to convey complex concepts in a concise, easy-to-understand manner across stakeholders at various levels and disciplines. 

A day in the life…

  • Support new business and existing client meetings as SME representing Zeta’s Data Cloud.
  • Use data insight to find opportunities and recommend omni-channel strategic solutions to clients or prospects; focused on improving marketing outcomes, reaching desired business objectives and improving customer experiences.
  • Partner with internal stakeholders on innovative ideas, as well as generate marketing & PR support for the company.
  • Partner with product teams to ensure platform capabilities support client requirements, industry best practices for optimization, and future revenue opportunities.
  • Develop and manage strategy and analytic roadmaps that define workstreams aligning to client objectives and deliver omni-channel coordinated journeys.
  • Support client presentations and deliverables; working with the account, creative, analytics and operations teams.
  • Cross-functional team leadership skills to ensure successful project engagements; including the ability to develop & evolve team processes to meet client deliverables.
  • Active participation in practice management, including training for new resources as well as other Zeta business units.
  • Identify new strategic partnerships that can leverage innovative data sources to solve critical client business problems.
  • Develop new solutions to better surface intelligence and visualize insights that correlate to actionable in-market activation opportunities.
  • Collaborate to improve predictive model fidelity – both the speed to market and predictability of model outcomes - through the combination of first party data and Zeta’s third party data assets.
  • Help organize and prioritize the intake of requests, both internally and externally, to ensure a timely deliverable that exceeds stakeholder expectations.

The Ideal candidate will have…

  • 10+ years of experience in a solutions-oriented data-driven strategic role with a focus on client engagement and interaction
  • A complete and comprehensive understanding of addressable/people-based marketing, digital, media and offline channels, conversion optimization, analytics and business intelligence and marketing technology.  In addition, this professional will exhibit superior client management, consulting and solution development expertise.
  • Proven success creating strategic plans by combining various creative/analytical skills with the ability to think tactically on the job
  • A positive and confident demeanor and can effectively delegate in high-pressure situations
  • Ability to manage a team of 3-5 people and effectively delegate responsibilities


  • 7+ years of data-driven strategy consulting, planning or client leadership experience, with a major brand, agency or Martech vendor
  • Marketing (Digital, Integrated, CRM, etc.) experience required; emphasis to knowledge and experience in media strategies across Paid Search, Paid Social and Display as well as owned channels such as CRM email, SMS and direct mail
  • Understanding of advanced analytics and modeling is a plus
  • Deep understanding and experience with a CDP, ESP and DSP is a plus
  • Ability to effectively communicate and present concepts to a variety of stakeholders including C-Suite


The compensation range for this role is $120,000.00 - $160,000.00, depending on location and experience.  


Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression. 

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: 



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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • C++Languages
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    • CassandraDatabases
    • MySQLDatabases
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    • AWS (Amazon Web Services)Services
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    • SalesforceCRM
    • Microsoft TeamsCollaboration
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One California Street, San Francisco, CA 94111

What are Zeta Global Perks + Benefits

Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee resource groups
Employee-led culture committees
Flexible work schedule
Remote work program
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance + Wellness
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K) matching
Company equity
Employee stock purchase plan
Performance bonus
Charitable contribution matching
Child Care & Parental Leave
Generous parental leave
Family medical leave
Adoption Assistance
Return-to-work program post parental leave
Vacation + Time Off
Unlimited vacation policy
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Flexible time off
Floating holidays
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Onsite office parking
Recreational clubs
Fitness stipend
Home-office stipend for remote employees
Professional Development
Job training & conferences
Lunch and learns
Promote from within
Mentorship program
Customized development tracks
Paid industry certifications
Personal development training

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