B2B Product Marketing Manager | Ed Tech
Grammarly offers a remote-first hybrid working model . Team members can work primarily remotely. Teams will meet in person every quarter in one of Grammarly's hubs, currently in San Francisco, Vancouver, New York, and Kyiv. To ensure that teams are able to overlap in their working hours and to meet face-to-face when needed, all team members need to live within three time zones of their direct team.
Grammarly team members who will be collaborating at our San Francisco hub must be based in the United States.
The opportunity
Grammarly empowers people to thrive and connect, whenever and wherever they communicate. Every day, 30 million people and 30,000 teams around the world use our AI-powered writing assistant. All of this begins with our team collaborating in a values-driven and learning-oriented environment.
To achieve our ambitious goals, w e're looking for a B2B Product Marketing Manager, Grammarly @edu . The person in this role will own and drive the overall go-to-market strategy for the Grammarly @edu product offering to educational institutions, playing a critical part in the segment's growth and success.
Grammarly's Product Marketing team innovates and uncovers market insights and customer opportunities that influence and shape our product roadmap. Product Marketing Managers at Grammarly are:
- Curious: They seek to understand the why and how.
- Strategic: They know their product, market, customers, and business.
- Story-driven and customer-obsessed: They're excellent writers who build precise, compelling, and distinctive product positioning with compelling reasons to believe.
- Opinionated: They're grounded in user insights and data, and they operate with trust and influence because they're dedicated to the best outcome for our business and customers.
- Collaborative: They bring people together to work toward a common goal.
Your impact
As the Product Marketing Manager, you will help establish and build Grammarly as a B2B product offering in the education market.
In this role , you will:
- Own, build, and drive the overall Grammarly @edu go-to-market strategy to further extend Grammarly's reach into the education segment.
- Work closely with the Demand Generation team in the development of campaigns and programs that will drive leads and revenue.
- Gain and maintain a deep understanding of Grammarly's product offerings, customers, prospects, competition, and market, and apply this knowledge to influence the product roadmap and business strategy.
- Analyze information collected from win/loss interviews and pipeline behavior (conversion rates and velocity) to detect breakdowns in the marketing and sales processes and make recommendations for improvement.
- Enable sellers to be successful with trainings and tools, including pitch decks, product demos, use cases, and battle cards.
- Develop value-based messaging and positioning that communicate how Grammarly's education solutions uniquely solve audience problems, and collaborate with the Content Marketing and Growth teams to bring the story to life through collateral, web content, videos, presentations, white papers, and more.
- Monitor and report on the performance of our product in the market, and communicate the results of related sales and marketing efforts.
We're looking for someone who
- Embodies our EAGER values-is ethical, adaptable, gritty, empathetic, and remarkable.
- Understands the marketing goals, processes, and frameworks of a typical SaaS product focused on B2B segments and customer engagements while supporting B2B sales and product teams' agendas.
- Thrives in ambiguity while being highly organized, detail-oriented, and passionate about designing and implementing processes to keep partners on track and grow a global business.
- Is hyper-focused on action with results and uses this lens every day to assess their own performance.
- Is able to craft a compelling narrative around a business problem and explain complex, technical features in words that anyone can understand.
- Possess the writing skills to articulate benefits effectively to customers and the presentation chops to persuade internally.
- Has a proven track record in influencing, taking to market, and driving adoption for products in medium- or large-sized business customers, preferably in SaaS environments.
- Is able to prioritize tasks from a business point of view and make data-driven decisions to keep the product successful through each stage in its development lifecycle.
- Is able to run sales-enablement motions that lead to well-supported Sales and Customer Success teams and result in winning customers and growing B2B revenue.
Support for you, professionally and personally
- Professional growth : We hire people we trust, and we give team members autonomy to do their best work. We also support professional development with training, coaching, and regular feedback.
- A connected team : Grammarly builds a product that helps people connect, and we apply this mindset to our own team. We have a highly collaborative culture supported by our EAGER values. We also take time to celebrate our colleagues and accomplishments with global, local, and team-specific events and programs.
- Comprehensive benefits : Grammarly offers all team members competitive pay along with a benefits package encompassing superior health care (including mental health benefits). We also offer support to set up a home office, ample and defined time off, gym and recreation stipends, 401(k) matching, and more.
- For Colorado-based employment: The salary range for this position is $90,000 -- $173,000year; however, base pay offered may vary considerably depending on job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.
We encourage you to apply
At Grammarly, we value our differences, and we encourage all-especially those whose identities are traditionally underrepresented in tech organizations-to apply. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Grammarly will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance. Grammarly is an equal opportunity employer and participant in the U.S. Federal E-Verify program.
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Please note that Grammarly's COVID-19 vaccination policy requires that all team members in North America be vaccinated against COVID-19 to meet in person for Grammarly business or to work from a North America hub location. It is expected that this will be a requirement for this role. Qualified candidates in North America who cannot be vaccinated for medical reasons or because of a sincerely held religious belief may request a reasonable accommodation to this policy. For Ukraine, this policy requires team members to be vaccinated or produce a daily negative COVID-19 test administered at the Kyiv hub to work from the hub or attend in-person meetings.
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