Who we are:

MasterClass is transforming online education by enabling anyone in the world to learn from the very best.  We are deconstructing what makes an actor able to cry on demand, how an athlete defies gravity, and what it takes to write a bestseller.  Our online learning content is available to students anywhere anytime, which supports our mission to ignite the greatness in others.

We are a quickly growing VC-funded startup based in San Francisco, with additional offices in Los Angeles.  We have created online classes taught by famous masters— Gordon Ramsay, Serena Williams, Neil deGrasse Tyson, Sara Blakely, David Sedaris, Bobbi Brown, Timbaland, Anna Wintour and many more to come.

Since launching in 2015, we have been growing our team. Apply now to find out more about what we are doing behind the scenes.

What we are looking for:

• Seasoned Product Management leader to create and lead our martech and lifecycle management product team  
• MasterClass has grown much faster than we anticipated in recent years based on the strength of our core class content, the brand power of our famous instructors aggregated in the MasterClass, and a big bump in 2020 alongside other forms of streaming 
• We have a great performance marketing team and large performance and brand marketing spend that power a large portion of our user acquisition and revenue.
• Given the size of our spend and user base, we now have a large untapped opportunity to bring best in class marketing technology practices and systems to bear to get more out of the large advertising networks. We need to replace or augment the tools offered directly by these platforms and want to create the right combination of off-the shelf 3P tools and home grown technology to make our targeting, optimization, and execution more effective
• We also have a very nascent lifecycle marketing capability consisting largely of weekly emails to our members and have not yet added comprehensive push and other channel strategies. We have a strong marketing team creating the story and assets and are looking to up-level our technical capabilities. Our vision is to create a best-in-class technical and operational capability. We strive to understand our members, segment them in ways that make sense, and offer them tailored interventions consisting of messaging and promotions to help them progress from new users, to engaged users, to users who renew each year and couldn’t imagine living without their MasterClass membership. By layering best-in-class lifecycle practices on top of our already successful core content offering, we believe we can create incredible value for our members and the company
• The above lifecycle and martech capabilities will require us to think differently about our user CRM and other data systems and build/buy/integrate significantly improved capabilities, the product strategy of which is part of this role

What You Will Do: 

• Partner closely with stakeholders in marketing, data science, and engineering
• Understand and improve our user journey and business performance from first ad impression to the most recent push notification for a seasoned member
• Select the right combination of targeting, optimization, nudges, promotions, upgraded CRM, and member segmentation, and other tools to help users join masterclass, stay engaged, and choose to renew

About You:

• Product Management experience in martech, lifecycle management, and/or growth
• Excellent communication and collaboration skills for a highly XFN role across marketing, PM, engineering, executives
• Proven experience building, buying, and integrating technical products in a growth environment

At MasterClass, we believe we put our best work forward when our employees bring together ideas that are diverse in thought. We are proud to be an equal opportunity workplace and are committed to equal employment opportunity regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law. In addition, MasterClass will provide reasonable accommodations for qualified individuals with disabilities.  If you have a disability or special need, we would like to know how we can better accommodate you.

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