Job Description

General Purpose:

• Manage the product marketing position for the furniture product line

Position Summary, Responsibilities and Expectations:

• Define product roadmap, business case, and manage product requirements
• Specify market requirements for current and future products by conducting market intelligence and research
• Develop product positioning and messaging that differentiates products in the market
• Management of the complete product line life cycle from strategic planning to tactical activities
• Providing business leadership to the cross functional product development team throughout design, development, and product releases
• Define product features sets by analyzing costs trends and end users buying preferences
• Work with marketing team to develop the Go To Market plans for new products
• Train the sales teams on new products and develop the sales tools that support the selling process of the products
• Develop market intelligence by understanding buyer behaviors, how they buy and their buying criteria
• Be the expert on competition (products, pricing, positioning) and how to beat them
• Develop the demand creation strategy and manage the marketing programs that drive demand for the products
• Develop content and collateral including sales and partner presentations, white papers, datasheets, box copy, customer case studies, website content, etc.
• Provide external interface including customer and executive presentations, press and industry analyst briefings

Essential Skills and Experience:

• Bachelor's degree or equivalent experience - Degree in Marketing, Economics, Engineering or Computer Science fields preferred. MBA a plus
• 5 or more years product marketing experience, consumer products, and gaming consumer products preferred
• Strong project management skills including scheduling and maintaining communication to a development team
• Willing to travel, domestic and international, up to 30%
• Highly knowledgeable in brand/product management & marketing communication
• Proven Writing Skills: business plans, product positioning, webassets, collaterals, etc.
• Proven track record of market segmentation, customer analysis, competitive analysis, and positioning experience
• Strong negotiation and influencing skills
• Strong leader and proven team player
• Understanding of product development processes