Associate Product Marketing Manager
About the Role
We’re looking for a curious and high-impact marketer to join our HRIS product marketing team. Your work will be focused on becoming an HRIS market and audience expert, building educational materials for sales reps and target customers, and creating content that amplifies the Lattice story and differentiates us in our market. This is a critical product marketing role within a rapidly growing team.
What You Will Do
- Conduct thorough market research to identify trends, competitor activities, and emerging opportunities, helping to refine product positioning and messaging
- Gather and analyze customer insights and feedback to influence product development and enhance GTM positioning and messaging
- Develop a deep understanding of the HRIS product and its unique value propositions to allow the sales team to sell confidently and to communicate product value to our target audience
- Assist in the development and execution of the go-to-market plan for new product launches
- Create compelling marketing collateral, including product messaging, presentations, case studies, social campaigns, webpages, and sales collateral
- Monitor and analyze campaign performance, adjusting strategies as needed to achieve goals
- Collaborate cross-functionally across the revenue organization (sales, customer success, relationship management, marketing, enablement, and leadership) to drive alignment and clarity
What You Bring to the Table
- 2+ years of experience at a technology company—can include marketing, sales, customer support, research, operations, or any other relevant experience — non-traditional backgrounds welcome, and you don’t need a product marketing title to apply
- Solid grasp in at least 2-3 foundational product marketing specialties including market research, competitive intelligence, customer interviewing, sales enablement, and copywriting
- Experience with B2B SaaS business applications and/or HR technology a plus
- Demonstrated ability to work cross-functionally across a diverse range of teams
- Analytical and metrics-driven, comfortable digging into primary and secondary data to identify relevant insights
- You are highly curious, eager to learn, and have a growth mindset
- Passion and ability to work in a fast-paced, 0-to-1 environment
The estimated annual cash salary for this role is $60,250 - $94,000. This position is also eligible for incentive stock options, subject to the terms of Lattice’s applicable plans.
Benefits: The Company offers the following benefits for this position, subject to applicable eligibility requirements: Medical insurance; Dental insurance; Vision insurance; Life, AD&D, and Disability Insurance; Emergency Weather Support; Wellness Apps; Paid Parental Leave, Paid Time off inclusive of holidays and sick time; Commuter & Parking Accounts; Lunches in the Office; Workplace Amenities Stipend, Internet and Phone Stipend; One time WFH Office Set-Up Stipend; 401(k) retirement plan; Financial Planning; Learning & Development Budget; Sabbatical Program; and Invest in Your People Fund
*Note on Pay Transparency:
Lattice provides an estimate of the compensation for roles that may be hired as required by state regulations. Compensation may vary based on (a) location, as Lattice factors in specific location when benchmarking compensation for most roles; (b) individual candidate skills and qualifications; and (c) individual candidate experience.
Additionally, Lattice leverages current market data to determine compensation, so posted compensation figures are subject to change as new market data becomes available. The salary, other compensation, and benefits information is accurate as of the date of this posting. Lattice reserves the right to modify this information at any time, subject to applicable law.
Lattice is on a mission to build cultures where employees and their companies thrive. In an age where employees have more choices than ever before, businesses that put employees first are winning �– and Lattice is building the tools to empower those people-centric companies.
Lattice is a people success platform that offers performance reviews, employee engagement surveys, real-time feedback, weekly check-ins, goal setting, and career planning in a way that allows companies to focus on employee development, growth, and engagement – yielding stronger employee retention, performance, and impact to the bottom line 📈. Since launching in 2016, we have grown to over 5,000+ customers globally, including brands like Slack, Robinhood, and Gusto.
Lattice is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. Lattice is an equal opportunity employer; committed to a community of inclusion, and an environment free from discrimination, harassment, and retaliation.
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