Contentstack Pulls in $57.5M for International Expansion, Hiring Push

June 9, 2021
Contentstack CEO
Contentstack CEO and co-founder Neha Sampat. | Photo: Contentstack

Content management system Contentstack announced on Wednesday it raised a $57.5 million Series B round. Insight Partners led the funding round with additional investments from Gingerbread Capital, Illuminate Ventures and Georgian. 

This brings Contentstack’s total funding to $89 million since launching in 2018.

“If you look at what’s happened in the market in the last year and a half, and especially with the accelerant of COVID, which, as much as it was a tumultuous time for so many people, from the perspective of digital growth, things just happened really fast,” Neha Sampat, CEO and co-founder of Contentstack, told Built In. “We surpassed what we anticipated happening in terms of demand and awareness of ‘headless’ content management. And we essentially found that we were leaving money on the table by not being able to address the demand fast enough.”

Contentstack is a CMS for marketers and developers. The system is designed to manage content across various digital channels and encourage collaboration between marketers and developers. Businesses such as Chase, Holiday Inn, Sephora, McDonald’s, Riot Games and Mattel use Contentstack’s platform. 

The recent funding round will be used to expand the company’s international presence in Europe and hire additional employees, Sampat said. Contentstack currently has 227 employees worldwide with offices in San Francisco, Austin, Mumbai and Amsterdam. Roughly 20 employees are based in San Francisco.

Sampat said she plans to grow Contentstack to 300 employees next summer with hiring taking place across the globe. In the meantime, the company is actively hiring for 18 positions, including a sales engineer and two customer success managers in the U.S.

In addition to hiring, the influx of cash from Georgian, a fintech company that invests in high-growth software companies, will enable Contentstack to use AI and machine learning. 

“Now, with access to our technology platform, Contentstack can not only gain operational efficiencies but also supercharge the innovation, experience and support it offers to customers and partners,” Emily Walsh, lead investor at Georgian, said in a statement.

Since Contentstack's last funding round, a $31.5 million Series A round in 2019, the company has grown its customer base 150 percent and saw product traffic grow 60x.

“It’s crazy,” Sampat said. “What happened in the last year, if you think about all the retail and commerce and people begin at home buying things. ... All of that drove a lot of traffic, a lot of growth and the highest numbers we’ve seen ever.”

Jobs at Contentstack

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