Hightouch, a platform that helps companies use their data for personalized marketing and business operations, recently secured $150 million in Series D funding. The raise, led by Goldman Sachs Alternatives and Bain Capital Ventures, brings the company’s valuation to $2.75 billion.
Hightouch operates an enterprise agentic marketing solution. Its platform combines customer data, brand context and marketing orchestration to enable AI agents to proactively research audiences and execute campaigns across various channels, all within enterprise guardrails. The company has recorded more than 100 percent growth over each of the past two years and serves brands including Domino’s, PetSmart, DraftKings, Ramp and WHOOP.
“Marketing is sorely in need of reinvention, but most AI solutions haven’t actually changed how marketing works. Instead, they generate vast amounts of mediocre content that doesn’t really get used,” Kashish Gupta, Hightouch’s co-founder and co-CEO, said in a statement. “We built Hightouch to rethink marketing end-to-end, so AI agents can operate directly on trusted data, find opportunities 24/7 and then generate and execute high-quality campaigns across channels.”
Outfitted with its new funding, Hightouch plans to further invest in its platform. It aims to expand its capabilities in AI-driven campaign orchestration, decisioning and cross-channel execution, enabling a complete system for agentic marketing.
