Generative AI Platform Regie.ai Closes $20.8M Series A

The company’s tech helps go-to-market teams create personalized sales outreach content.

Written by Ashley Bowden
Published on Feb. 09, 2023
Generative AI Platform Regie.ai Closes $20.8M Series A
Regie's co-founders Srinath Sridhar, CEO, and Matt Millen, President, pose for a photo.
Regie.ai co-founders Srinath Sridhar, CEO (left) and Matt Millen, president (right). | Photo: Regie.ai

Lately, artificial intelligence has been the talk of the tech world. From computer-generated artwork to conversational chatbots, developments in the space are increasingly abundant as innovators continually find new ways to improve our lives. Regie.ai works to streamline content creation workflow for go-to-market teams. The company announced a new round of capital this week to further its work.

Regie pulled in a $6 million investment from Khosla Ventures to close its Series A round. The sum comes to $20.8 million from investors including Foundation Capital and Scale Venture Partners. 

Currently under development, Regie will be able to leverage public datasets via GPT-3 and private datasets in an organization’s cloud to make content creation more efficient and impactful. The solution aims to help go-to-market teams create customer sales sequences, write personalized emails as well as store and analyze generated sales content.

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“Sales messaging and buyer expectations have evolved over time. What began as [one to many] messaging that was largely marketing-driven has evolved to [one to one] in the past decade,” Srinath Sridhar, Regie’s CEO and co-founder, told Built In via email. “But really, all that afforded was the ability to reach groups of people with templated messaging based on common attributes like a persona profile. Today, AI can help capture personalized research on [a] buyer at the click of a button, and link those insights to contextual outreach, providing a [one to you] buying experience.”

The company will invest its fresh capital in furthering its generative AI model capabilities. Its goal is to develop models based on a customer’s unique data set and ultimately create customized content using a brand’s specific voice and messaging.

The generative AI storm is sweeping the nation, and companies from all over are jumping on the trend and gathering capital to back their ideas. Over on the East Coast, video editing company Runway pulled in a $50 million Series C for its platform back in December. Another New Yorker, Seek AI, raised funding last month to help answer employee ad-hoc queries. Back in the Bay Area, Omneky has recorded notable growth for its advertising solution.

Regie has been riding the wave of generative AI’s growth momentum, and its new round of funding will help it continue to scale. Founded in 2020, the company recorded 365 percent year-over-year revenue growth from 2021 to 2022.

Moving forward, Regie plans to onboard key hires over the next 12 months across sales, marketing, customer success and product development. Its team currently spans 40 people across four countries.

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