Anteriad Benefits Overview

The Marketing Insights Lead will analyze marketing performance, provide actionable recommendations, and build relationships with client stakeholders while using statistical methods and data analysis tools.

Manage and optimize B2B marketing campaigns, serving as the primary customer contact and liaison with sales and operations. Responsibilities include campaign setup, kickoff calls, performance monitoring, quality control, reporting, CRM updates, customer communications, QBRs, and proactive issue resolution. The role requires strong organization, communication, presentation, analytical, and problem-solving skills while operating independently in a remote environment.

Manage, build, launch, optimize, and report on paid search and paid social campaigns for clients. Analyze performance to identify growth and optimization opportunities, present results to stakeholders, and collaborate cross-functionally to integrate multi-channel analytics.