Articles about Babylist

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Ashley Brownridge Ashley Brownridge
Published on April 08, 2026

Babylist Appoints New Chief Marketing Officer

The online platform plans to evolve its brand as it grows within the children and baby market.

Olivia McClure Olivia McClure
Updated on April 03, 2025

‘Successful From the Start’ — What Makes Babylist’s Remote Culture Stand Out

Three team members describe how the company’s culture cultivates a focus on productivity, connection, respect and work-life balance.

‘Successful From the Start’ — What Makes Babylist’s Remote Culture Stand Out
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Own and evolve AWS infrastructure, Kubernetes, Terraform, CI/CD, developer tooling, observability, security defaults, backup recovery, and incident response. Build reliable automation and self-service workflows, establish SLOs and actionable alerting, support engineers across environments, lead platform initiatives, improve security and reliability practices, and mentor engineers serving millions of users.
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Lead the technical direction for Babylist’s new search team, building an in-house search platform from scratch. Own indexing, retrieval, ranking, query understanding, personalization, relevance measurement, conversational search, and integration with recommendations and AI. Drive architecture, product decisions, cross-team initiatives, production delivery, platform adoption, and search quality improvements while coaching senior engineers and partnering with product, design, and data.
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Own Babylist’s SEO, AEO, and GEO strategy across traditional search and AI-powered platforms. Lead the organic search roadmap, technical SEO, content standards, measurement, AI-driven systems, brand search attribution, and agentic commerce initiatives. Partner with Marketing, Engineering, Editorial, Merchandising, and Partnerships to increase visibility, citations, registry signups, and revenue.