Own Lead→Win funnel reporting, attribution, and experiment measurement for Performance Marketing. Design and analyze A/B/multivariate tests, ensure tracking across Salesforce/Pardot/Gong/Clay, govern lifecycle definitions, and produce executive-ready performance narratives to guide Marketing, Sales, and RevOps investment decisions.

The role involves leading product demonstrations, cultivating sales pipelines, and leveraging healthcare expertise in pre-sales, while communicating value via ROI storytelling.

Lead design for primary care clinician workflows, driving UX strategy and AI-native experiences from discovery to delivery. Collaborate with Product and Engineering, define usability metrics, mentor designers, conduct user research, and ensure high-quality, safe clinical user experiences across multiple squads.

This role involves managing the full-cycle sales process, conducting product demos, building a robust sales pipeline, and collaborating with internal teams to enhance client relationships and support growth efforts.