Horizontal Digital Benefits Overview

Lead content strategy for client digital experiences from discovery through execution and optimization. Develop content approaches aligned with brand, business, and user goals; analyze performance and user behavior; conduct competitive reviews, audits, and gap analyses; build content inventories; support migrations, information architecture, governance, and SEO; and contribute to content strategy offerings and team development.

Leads enterprise MarTech and digital experience strategy across CMS, CDP, DAM, personalization, experimentation, and marketing automation platforms. Partners with executive stakeholders to define CX visions, maturity assessments, activation roadmaps, content governance, data flows, personalization frameworks, and measurable KPIs. Translates technical capabilities into actionable business strategies, supports platform implementation planning and new business pursuits, presents recommendations, and mentors team members.

Lead complex digital transformation projects for Fortune 500 clients, managing delivery strategy, planning, budgets, risks, scope, contracts, and client relationships. Lead globally distributed cross-functional teams, apply Agile, Waterfall, or hybrid methodologies, and ensure projects meet business objectives, quality, timelines, and profitability targets. Mentor project managers, improve delivery practices, and advise clients on digital program operations and technologies.