OLIPOP Benefits Overview

Own execution of OLIPOP’s brand marketing strategy, integrated campaigns, and commercialization initiatives. Responsibilities include analyzing brand and campaign performance, managing cross-functional marketing workstreams, supporting product launches, coordinating consumer research, tracking budgets, and delivering campaigns across broadcast, digital, social, and influencer channels. The role requires independent project ownership, strong brand management expertise, data-driven recommendations, and collaboration across marketing disciplines.

Owns OLIPOP’s Amazon and Whole Foods digital businesses, including P&L, account operations, digital merchandising, advertising, promotions, forecasting, inventory signals, and customer experience. Leads Amazon retail and media strategy across 1P, 3P, and Fresh, manages Vendor and Seller Central operations, and oversees Cartograph and Stackline. Partners cross-functionally to drive profitable growth, improve discoverability and in-stock performance, align promotions, and report business insights to senior leadership.

Lead enterprise FP&A for a high-growth CPG business: own long-range planning, enterprise financial model, forecasting cadence, board/executive reporting, strategic financial analysis, and FP&A team building. Partner cross-functionally to inform growth, pricing, margin, working capital, and capital decisions while implementing scalable systems, governance, and reporting to support rapid scale.