OLIPOP Benefits Overview

Leads enterprise pricing, price-pack architecture, portfolio strategy, retailer economics, and innovation commercialization for profitable growth. Develops pricing analyses, elasticity models, business cases, scenario tests, consumer value ladders, and governance frameworks. Partners with Revenue Growth Management, Sales, Finance, Trade Promotion, and commercial leaders across channels to shape pricing roadmaps, optimize assortments, assess cannibalization and incrementality, and translate complex analytics into executive recommendations.

Leads OLIPOP’s consumer insights function by designing and executing qualitative and quantitative research, managing research vendors, tracking brand KPIs, and translating consumer, cultural, and market trends into actionable recommendations. Partners with marketing, innovation, creative, sales, and leadership teams to inform campaigns, product development, strategic planning, and brand growth. Builds research capabilities, mentors colleagues, and advises stakeholders on insight-led decisions.

Manage day-to-day strategic relationships with large broad-line distributors and contract foodservice customers, collaborate cross-functionally to execute distribution and account strategies, drive revenue growth and forecasting accuracy, support negotiations and operational execution, mentor supporting staff, and provide market intelligence and performance reporting to senior leadership.