Parspec Benefits Overview

The ABM Specialist will build and operate Parspec’s account-based marketing engine for enterprise construction-materials accounts. Responsibilities include selecting and mapping target accounts, launching paid LinkedIn and Google campaigns, managing HubSpot scoring and routing, tracking engagement and pipeline dashboards, coordinating event-based outreach, distributing thought leadership, and handing qualified opportunities to Sales. The role requires hands-on campaign execution, performance analysis, and close collaboration with Sales and marketing leadership.

Own Parspec’s B2B SaaS growth engine across paid acquisition, lifecycle marketing, account-based marketing, and event-driven demand. Build and optimize LinkedIn and Google campaigns, manage HubSpot lead scoring and automation, develop funnel reporting, launch ABM programs, and coordinate event outreach and follow-up. Partner closely with Sales and leadership to improve lead quality, conversion, and pipeline contribution through rapid experimentation.

Own end-to-end B2B SaaS demand generation, including integrated campaigns, paid media, HubSpot operations, account-based marketing, dashboards, and event-driven programs. Build targeted account lists, tailor outreach to buying committees, optimize campaigns across LinkedIn and Google, measure pipeline contribution, and manage lead scoring, routing, attribution, and handoffs to Sales. The role requires hands-on execution in an early-stage company and close collaboration with marketing, sales, and leadership.