Penta Group Benefits Overview

Conduct media, social, and policy research to identify reputational issues, risks, and narratives. Prepare alerts, briefings, reports, presentations, and recommendations for clients. Support monitoring, benchmarking, communications measurement, data organization, quality control, and analysis using Excel and research tools. Collaborate with account teams, participate in client meetings, manage deadlines, incorporate feedback, and help improve research quality.

Develops brand strategies and creative campaign recommendations for multiple clients. Responsibilities include strategic research, creative and project briefs, campaign asset management across TV, digital, social, audio, websites, events, and brand identity, performance reporting, optimization recommendations, and presenting insights to senior stakeholders. The role collaborates with creative, paid media, production, and client teams while monitoring industry developments.