People Finders Benefits Overview

Own the ecommerce and data product roadmap to grow acquisition, conversion, monetization, and retention. Use experimentation, analytics, customer research, and AI-driven features to optimize the search-to-purchase journey. Define KPIs, prioritize initiatives, run experiments, partner cross-functionally, and present results and strategy to executive leadership.

Own the advertising product roadmap for high-traffic publisher sites to maximize ad revenue and user experience. Lead experimentation, partner integrations (SSPs, header bidding, GAM), analytics and A/B tests, collaborate with Engineering, Ad Ops, SEO, and Revenue to improve RPM, eCPM, viewability, fill rates, Core Web Vitals, and operational efficiency.

Own end-to-end marketing and business intelligence: build automated dashboards (Domo), query large datasets (SQL/Snowflake), report subscription funnel economics, analyze channel performance and A/B tests, troubleshoot data anomalies, and partner with leadership to set KPIs and prioritize analytics work.