SmithRx Benefits Overview

Leads product marketing strategy, category creation, go-to-market execution, AI product narratives, positioning, sales enablement, competitive intelligence, customer research, and product adoption. Builds and mentors a product marketing team while partnering with Product, Sales, Customer Success, Clinical Programs, Growth, and executive leadership. Develops messaging and campaigns for brokers, employers, consultants, members, and clinical partners, with responsibility for measurable revenue and market impact.

Develop and execute pharmacy supply chain pricing strategies across retail, mail, specialty, rebate, and manufacturer channels. Analyze reimbursement, pricing benchmarks, market opportunities, and ROI while supporting partner negotiations and sales growth. Manage supply chain relationships, present pricing proposals, create enablement materials, deliver training, and collaborate with Sales, Customer Success, Analytics, Product, Marketing, and Partnerships. Build reporting and analytical tools with data teams to improve pricing decisions and partner value demonstration.

Supports new client group implementations by gathering requirements, maintaining project plans and open-item logs, coordinating implementation teams, entering data, building CRM profiles, and liaising with contracting and invoicing teams. Provides go-live and post-go-live support, participates in client meetings, and manages multiple deadlines while ensuring implementation accuracy and client needs are met.