Tava Health Benefits Overview

Own the end-to-end client care funnel through lifecycle, CRM, and growth marketing programs. Build and optimize campaigns, onboarding flows, messaging, referrals, cross-sell, retention, and re-entry programs. Partner with Product and Engineering on event tracking, APIs, data infrastructure, and marketing automation. Develop responsive HTML/CSS templates, run experimentation, analyze conversion metrics, and ensure HIPAA-sensitive communications. This senior individual contributor role combines strategic planning, technical implementation, creative copywriting, AI-enabled workflows, and independent execution.

Own the provider lifecycle marketing strategy across in-product messaging, email, and SMS. Build triggered journeys, onboarding and retention programs, segmentation, experiments, and re-engagement campaigns to improve activation, feature adoption, retention, and reduce churn. Partner with Product, Engineering, Growth, and Provider Success on event tracking, automation architecture, analytics, and feedback loops. Use AI to accelerate testing, personalization, copywriting, analysis, and automation while maintaining HIPAA and clinical sensitivity.

Manage mid-market customer accounts as a trusted advisor, leading onboarding, engagement, retention, renewals, and expansion. Build executive relationships, develop success plans, monitor usage and risk, conduct business reviews, and track customer outcomes. Collaborate with Sales, Clinical, Product, and Operations teams while advocating for customers and improving internal processes. The role requires strong communication, analytical ability, strategic thinking, and experience managing senior stakeholders.