2 weeks ago
Develop and own VSCO’s marketing strategy.
Lead market assessment, including quantitative analysis and qualitative feedback, developing a clear view of the market and representing that view with teams like product and engineering.
Identify long term opportunities based on research, analysis, and your view of the direction of the market.
Define and manage comprehensive go-to-market strategy and plan, including positioning, policy, launch strategy, and PR. Drive product adoption through this work.
Develop media relations and build relationships with our PR agency.
Foster a best-in-class marketing team through recruitment, career development and mentoring of staff.
Develop and manage an annual department budget.
Establish clear value propositions and positioning for key consumer products and ensure consistent messaging across all consumer touch points.
Oversee creative development of marketing programs and provide creative guidance to our online and offline marketing efforts.