WarriorBabe Benefits Overview

Owner of the renewal lifecycle focused on reducing preventable churn, improving retention systems, forecasting renewal pipeline, analyzing churn drivers, and driving revenue through increased client lifetime value. Works cross-functionally with coaching and success teams to convert at-risk clients and build scalable retention processes and reporting.

Own end-to-end call funnel strategy and execution: design funnels (VSL opt-in, webinar-to-call, direct-to-application), lead creative and copy, and run media buying. Full ownership of performance and iteration; expected to drive results and scale.

Lead strategy for paid social creative across Meta, YouTube, TikTok and emerging platforms. Develop and test ad concepts, hooks, VSLs, and offers; collaborate with media buyers, copywriters, editors, and brand to iterate quickly; build high-volume production systems; and leverage UGC/testimonials to improve CTR, conversion, and ROAS through data-driven creative testing.