Content Marketing Manager
Why TrueAccord?
TrueAccord is a category-defining company. We combine machine learning with a human-based approach to transform debt resolution and to get people on the path towards financial health. Every year, more than 70 million Americans have negative experiences dealing with debt. We are changing this by providing personalized digital experiences that guide lenders and consumers through this challenging financial process.
With a world-class leadership team, passionate team members, and proprietary predictive models trained on years worth of transactional data, TrueAccord is well-positioned to deliver on a huge opportunity: helping millions of consumers to regain and keep their financial footing while lowering the cost of doing business for creditors across many industries.
The Role:
TrueAccord is growing, and we’re looking for a Content Marketing Manager to help own our content strategy and cement TrueAccord’s position as a category leader. Reporting into the Marketing Lead and working closely with the customer success, product and sales team, the Content Marketing Manager will develop compelling stories and help drive revenue across multiple products and verticals. You’ll have the opportunity to expand your responsibilities and work across teams to be the chief storyteller at TrueAccord. You’ll have the freedom to research, develop and write compelling industry reports.
Day-to-day Responsibilities Include:
- Lead and execute content strategy for TrueAccord and increase the revenue share of inbound channels
- Dig into Looker dashboards and develop industry reports about debt repayment insights and trends
- Identify and develop creative ideas to help achieve TrueAccord’s business objectives, such as writing customer case studies or developing ebooks about the importance of using machine learning to drive consumer interactions
- Take complex technical information and craft compelling content that resonates for audiences
- Measure effectiveness of content programs and track key KPIs across the customer journey, from engagement metrics to marketing-sourced pipeline
- Understand key personas and industries and be in charge of developing stats, quotes and customer insights that drive messaging
- Own social media strategy and execution at TrueAccord for LinkedIn and Twitter and amplify TrueAccord’s mission and educational materials to key audiences
- Own brand voice and brand guidelines to ensure consistent written and visual communications across the company
What We are Looking For:
- GROWTH MENTALITY: You’re looking for the next step in your career and not afraid to get your hands dirty. You’re comfortable with moving fast, making decisions with imperfect data, and learning on your own. You’re hungry to do more than just your official job and looking to expand your skills to include more and more of marketing.
- STORY TELLER: B2B marketing in the financial industry is a difficult task and we’re looking for someone who has a knack for telling powerful stories that can communicate our track-record and mission-driven values to the world.
- SUPERB COMMUNICATION SKILLS: You’re a wizard of words – both written and said. You probably think this job post is too long, and you might have a few suggestions on how to trim it down. You know how to explain complex concepts in clear, pithy prose, and you cannot wait to develop white papers about why AI-driven collections is the only way to personalize messages at scale.
Other Qualifications:
- BA/BS degree required; Experience in fintech a plus but not a requirement
- 3-5 years of content marketing experience
- Excellent writing skills and ability to transform technical information and data into meaningful stories
- Strong project management and organizational skills to effectively manage multiple and projects with tight deadlines
- Ability to analyze data and performance metrics
- Experience with data journalism a big plus
Benefits, Perks, and Culture
- Everything you need to work remotely
- Work with talented and motivated people in a fast-paced, mission-driven environment
- Medical/dental/vision insurance, 401k (with match), flex spending plan, and life insurance
- Family-friendly policies - parental leave, flexible work from home
- Unlimited PTO
- Transportation benefits
TrueAccord is a distributed company with a major presence in the San Francisco Bay Area and Lenexa, KS. We offer a healthy work environment that continuously builds an inclusive and diverse culture where everyone is able to develop the best version of themselves. We are a dynamic group of people who are subject matter experts with a passion for change. Our teams are crafting solutions to big problems every day. If you’re looking for an opportunity to do impactful work, join TrueAccord and make a difference.
Our Dedication to Diversity & Inclusion
TrueAccord is an equal opportunity employer. We promote, value, and thrive with a diverse & inclusive team. Different perspectives contribute to better solutions and this makes us stronger every day. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.