Who We Are:

What You'll Do:

• Develop a short and long-term SEO strategy and work cross-functionally to scale channels quickly with the ultimate goal of achieving specific key results for acquisition via search
• Conduct market research and distill insights on opportunities to up-level content quality and efficacy in supporting business goals
• Analyze content characteristics (e.g., tone, aesthetic) and identify patterns that drive business performance (e.g., acquisition)
• Produce a steady stream of high-quality content to drive traffic and demand
• Develop a strategy for engaging our community across all owned social media platforms, including but not limited to Facebook, Instagram, LinkedIn, Pinterest, Twitter, and YouTube
• Based on buyer insights and channel performance data, develop and execute on a content roadmap that engages key personas at each point in the customer journey, from top-funnel acquisition to nurture and ongoing customer education, both on Keeptruckin offerings as well as on the industry.
• Recruit and manage outside agencies and freelancers to grow our capacity, and leverage our subject matter experts to drive and scale the production of compelling content.
• Work with regional Growth and Marketing teams to ensure content development aligns with funnel-building objectives for each target segment.
• Measure the impact of our content strategy as well as the performance of individual assets, and proactively refine our resource allocation and prioritization accordingly.
• Work with the Creative/Brand Director and VP, Marketing to ensure Keeptruckin’s brand and voice are used consistently and effectively and evolve in lockstep with the company’s projected growth.

What We're Looking For:

• 7+ years of experience in a Content Marketing role or relevant role
• Data-driven. You seek out data to inform your approach and constantly iterate on what you’re doing based on what’s working and what’s not.
• Storyteller with proven visual and written communication skills and the ability to present complex information simply with a relatable, human touch
• Demonstrated success creating business-outcome based and technical content and communications targeting specific audience customer segments.
• Experience managing the creation and promotion of content through digital channels, integrated campaigns, and event programs across all stages of a customer’s journey
• Demonstrated ability to build & execute a marketing strategy with clear goals & objectives to align to business and sales objectives and support growth targets.
• Excellent communication
• Thrives in a fast-paced environment, a high-energy go-getter
• Strong project management skills

Creating a diverse and inclusive workplace is one of KeepTruckin's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives. 

Please do not let an arrest or conviction record prevent you from applying for employment at KT. KT considers qualified applicants with arrest and conviction records.

Please review our Candidate Privacy Notice here.

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