The Content Strategy team at Coinbase works to educate and inspire current and future customers about the benefits of crypto and current and future employees about Coinbase values. Our educational multimedia content lives inside and outside of the product and supports Retail, Institutional, and Parent Co brand and acquisition efforts.

Coinbase’s Senior Content Strategist, Institutional will partner closely with Institutional Product Marketing Manager (PMM) and Communications teams to write and produce high impact, content-led marketing activities that amplify and reinforce the intelligence and relevance of our institutional brand, and bolster growth across a variety of institutional client segments. This person will support generation of thought leadership, case studies, and other market commentary that can be used to drive awareness and the value props of our institutional offerings across many channels.

The ideal candidate brings deep knowledge of writing about financial services products, instruments and asset classes, and a high-level understanding of cryptocurrency. Additionally, this person shows a thirst for insights about the institutional client, attention to detail, and flawless execution capabilities. As it relates to the craft, this candidate demonstrates analytical rigor; a high bar for integrity, trust and quality; and a driving curiosity to stay on the cutting edge of this fast-paced world.

What you’ll be doing (ie. job duties):

• Help drive our narrative and raise our institutional profile by writing by-line articles, advertorial or sponsored content, blog posts, client case studies, whitepapers, and market commentary, among other content products.
• Work with institutional research and data teams to transform insights and market analysis into thought leadership pieces for our clients and prospects. 
• Create and manage content for institutional events that aligns to institutional business and Parent Company brand priorities.
• Support content for institutional landing pages and other marketing channels.
• Collaborate closely with the institutional marketing and comms teams to schedule, amplify, and cross-promote institutional content programs.

What we look for in you (ie. job requirements):

• Expertise in financial content marketing. You have proven experience creating content about products, financial instruments, and asset classes across financial services relevant to institutional investors, financial institutions, family offices, funds, and VCs.
• Good judgement. Coinbase is operating in a highly-regulated and rapidly-evolving global space. Everything we publish has the potential to significantly affect people’s lives (and wealth). You recognize and respect that responsibility.
• Initiative and collaboration. We’re at a hyper-growth stage, and the ability to start from scratch, drive yourself, know when to ask for input, and communicate clearly along the way is essential to everyone’s success.
• Self-starter with a flexible mentality. In shades of gray, you are comfortable devising an informed point of view. You don’t need firm guidelines in place in order to get started. In fact, you are happy to put something down that everyone can work from.
• Curiosity and an open mind. We’re a culture of learners and we encourage a humble approach.
• Relentless drive for accuracy. We care about what we say and how we say it. 

Nice to haves:

• A passion for writing and editing. Grammar checks and second opinions are encouraged.
• A passion for (or at least a familiarity with) crypto or Fintech. 
• Experience working in a startup environment.

ID: R21901