Analyst – Digital Web Analytics (Remote)
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General Purpose: The Digital Analyst is an individual contributer and will be responsible to:
- Create reporting, dashboards and analytical insights to the digital business on site funnel, marketing channels, and overall sales and profit growth
Position Summary, Responsibilities and Expectations:
- Build digestible reports, dashboards, and visualizations, monitor and understand performance among key KPI, and convey insights that tell an actionable story
- Understand and find opportunities in the on site conversion funnel.
- Create recommendations and requirements for Google Analytics tagging
- Make segments more actionable by categorizing existing customers and prospects into a segment based on known data and/or interactions with Corsair – this analysis will serve as foundation for CDP
- Ensure segments are aligned with business strategies
- Partner with web/eCommerce, digital marketing and UX teams to own site-side analytics and customer data/segmentation to drive performance via actionable insights
- Support on site experimentation program through statistical data analysis
- Analyze sales and product inventory data with experience combining multiple tables and data sets.
- Identify technical and strategic gaps and proactively create best-in-class solutions (landing page and funnel testing, customer journey analysis, segmentation analysis, pricing, etc.)
- Become an expert on all aspects of Corsair’s data and analytics infrastructure
- Report to Director, Analytics
Essential Skills and Experience:
- 2-4+ years in digital analytics, marketing analytics or customer analytics, particularly for D2C brands platform
- BA/BS in a mathematics, statistics, Finance, or other quantitative field
- Understanding of site performance and eCommerce conversion KPI and their levers
- Understanding of web analytics platform – Required (Google Analytics)
- Knowledge of Google Analytics and Goole Tag Manager site tracking
- Strong grasp of statistics and experience conducting rigorous data analyses
- Experience with a range of analytical tools and data visualization tools (PowerBI preferred)
- SQL Experience preferred
- R, Python, and other languages a plus
- Ability to “dive under the hood”: strong analytical deduction and diagnostic ability to find and solve problems
- Ability to communicate complex concepts clearly and persuasively across audiences at varying levels of the organization
- Excellent interpersonal skills with the ability to communicate complex analytical concepts clearly and persuasively across audiences at varying levels of the organization
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