At GoodRx, we believe that all Americans should have access to convenient and affordable healthcare. As a nation, we spend about $3.5 trillion annually on our healthcare, but too many Americans struggle to get the care they need, and prices just keep rising. Our marketplaces for prescription medicines and telehealth have helped Americans save $30 billion since 2011. GoodRx is a public company; we're based in Santa Monica with additional offices around the country. We're a low-key and tight-knit group that likes to find new ways to fix big problems. If you share our belief that you can do well by doing good, let's talk.

We’re committed to growing and empowering a more inclusive community within our company and industry. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunities to excel.

With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, and those in the LGBTQ+ communities to apply for positions even if they don’t necessarily check every box outlined in the job description. Please still get in touch – we’d love to connect and see if you could be good for the role!

About the Role

The CRM team’s mission is to build personalized, helpful and effective messaging programs that introduce GoodRx products, services and solutions at the right stages of each patient’s healthcare journey.

In our CRM & Customer Analytics Team, you will be responsible for measuring the performance of multi-channel campaigns and developing insights to inform acquisition, engagement, and retention strategies. We are looking for someone with a unique combination of

technical skills and strategic thinking who can transform complex analyses into actionable

insights. An ideal candidate will be a self-motivated, independent problem solver who is excited

to dive into the details, ask questions, make recommendations, and drive results.

Responsibilities:

• Analyze customer behavior using CDP, Website Analytics, and other data sources to identify opportunities to improve the performance of marketing.
• Design, setup and measure A/B or multivariate tests to help us measure the impact of new marketing and product experiences.
• Responsible for managing and understanding the data flow documentation of the CDP and CRM ecosystem. Identify opportunities for additional data sources to enrich capabilities and partner with Data Engineering to activate and integrate new data sources.
• Partner with marketing to design and maintain comprehensive CRM program performance and customer-level reporting and analysis. 
• Align customer centric KPIs that illustrate program performance throughout the customer lifecycle.
• Identify and recommend strategies to optimize customer value through segmentation, automation and testing.
• Collaborate with internal partners on customer data management with the goal to facilitate effective marketing programs and to deliver actionable and comprehensive reporting for all stakeholders.
• Provide clear direction and relevant communication to senior leaders and stakeholders regarding CRM program performance and communicate actionable insights on opportunities and next steps.

Skills & Qualifications:

• Bachelor’s or Master’s Degree in Statistics, Computer Science, Management Science, Economics, Math, or other quantitative field
• 3+ years of experience in a quantitative or analytical role
• Strong analytical skills with the ability to organize and interpret extensive data to make actionable recommendations to the business.
• Proficient in Excel, SQL, advanced statistical tools and data visualization tools (Tableau, Power BI, Looker, etc.)
• Foundational knowledge of predictive and statistical modeling techniques to segment customer data
• Must be able to operate both strategically and tactically in a high-energy, fast-paced environment

Nice to Have:

• 2+ years of Python experience (experience in R a plus)
• Data-driven marketing, customer analytics and segmentation experience
• Experience working with CDP and Predictive Intelligence Platforms ESPs and web analytics tools

GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a telehealth marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $30 billion using GoodRx and 20 million consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com.