Turo is looking for an Acquisition Marketing Specialist to help further fuel its quickly-growing top of funnel guest audience. The ideal candidate is data-driven, with a passion for creating scalable, high-impact methodologies that deliver user growth. In this role, you will help the Guest Marketing Team develop the strategy, develop audience targeting, manage third-party vendor relationships, and partner with cross-functional constituents to execute acquisition plans. You are detail-oriented, self-motivated, and curious about testing new channels. 

Let’s talk specifics:

Responsibilities: 

• Manage Online Travel Agency (OTA) and search channels
• Develop, execute, and measure incremental, ROI-positive strategies
• Own paid acquisition campaigns from start to finish: execute against channel strategy, oversee creative optimization, and optimize with focus on ROI and ARPU
• Collaborate with creative and marketing teams to optimize creatives, messages and develop compelling advertising campaigns. Develop A/B testing programs to maximize acquisition efforts
• Generate performance reports for management. Create and present review and action plans to drive user growth based on your analytical insights
• Brief the internal content and design teams on campaign strategy, and own the creative feedback and approval process
• Partner with finance and analytics leads to determine campaign impact, and ensuring that you are delivering our budget and growth targets
• Manage the relationship with third-party channel partners -- both in the OTA and search channel industries
• Effectively communicate the strategy, objectives, and performance results cross-functionally and with leadership
• Report into Manager, Marketing Acquisition

Requirements: 

• 1-3 years of experience in Marketing or Marketing Analytics
• Understanding of dual-marketplace and acquisition on at least one side (preferably guest or end-user)
• Experience using data, analytics, and metrics to drive business results
• Experience managing performance marketing campaigns across digital channels. SEM preferred
• Familiarity with or ability to quickly learn web/marketing analytics tools (e.g. Google Analytics, AppsFlyer, Optimizely, Looker)
• Strong communication and presentation skills
• Comfortable and prefer operating in a fast-paced environment
• BA/BS in Business/Marketing, Economics, and/or Math & Statistics
• Bonus: Proficiency with relational databases and/or SQL

Benefits:

• Competitive salary and meaningful equity
• Employer paid medical, dental, and vision insurance
• Apple equipment
• Flexible paid time off policy, 11 paid holidays, volunteer time off, parental leave
• Weekly catered lunch
• Company-sponsored happy hours and team events
• Turo owner matching and vehicle reimbursement program
• Turo travel credit every month

About Turo

Turo is the world’s largest car sharing marketplace where you can book any car you want, wherever you want it, from a vibrant community of trusted hosts across the US, Canada, the UK, and Germany. Guests choose from a totally unique selection of nearby cars, while hosts earn extra money to offset the costs of car ownership. A pioneer of the sharing economy and the travel industry, Turo is a safe, supportive community where the car you book is part of a story, not a fleet. Discover Turo at https://turo.com, the App Store, and Google Play, and check out our blog, Field Notes.

Turo has raised $450M to date from top-tier investors, including IAC, Daimler AG, Kleiner Perkins, GV, Canaan Partners, August Capital, and Shasta Ventures. 

Turo cultivates a tight-knit team of smart, critical thinkers who care about their work and their colleagues. Our recruiting team is always on the lookout for supportive, down-to-earth, pioneering, and efficient candidates to grow our team's talent and enrich our culture.

Read more about the Turo culture according to Turo CEO, Andre Haddad.

We're an equal opportunity employer and value diversity at our company. We don't discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status. When in doubt, please apply!

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