Associate Manager of Growth Marketing
We are looking for an Associate Growth Marketing Manager to help build our marketing programs at ThirdLove. This position will be responsible for driving acquisition and awareness of the ThirdLove brand through multiple channels including TV/OTT, YouTube, podcasts, streaming audio, direct mail, print and out of home. This role will primarily focus on TV, YouTube, and OTT (e.g. Hulu, Roku). You’ll own the execution of campaigns within your area of focus and will play a significant role in defining the strategy and learning agenda to grow the channel and maximize efficiency. This role is a great fit for someone who is a strong critical thinker, a meticulous planner, and who wants to learn and grow in the performance marketing space.
THE JOB
- Strategize, plan, and execute brand and acquisition campaigns
- Set up and optimize YouTube and programmatic OTT campaigns
- Analyze and report on performance and identify opportunities for optimization
- Partner with brand and creative teams on testing strategy and creative delivery
- Manage deliverables and communication with agency partners
- Design campaign experiments and identify opportunities to test new partners, formats, and audiences
- Actively monitor competitive and industry trends
- Monitor and apply learnings from other growth marketing channels
- Assist with all aspects of marketing operations, including budget and invoices, list management, pixel placement, and contract management
THE QUALIFICATIONS
- Bachelor’s degree in Marketing, Advertising, Business, Communications, or related field
- 3-5 years of marketing experience
- Hands-on-keyboard experience running programmatic video or digital campaigns
- Media planning, offline marketing or ecommerce experience preferred
- Strong quantitative skills and understanding of media metrics
- Advanced knowledge of Excel
- Ability to extract insights and connect data to communicate a clear, compelling story
- Solid understanding of test design and measurement
- Strong written and verbal communication skills and the ability to work effectively with agencies and cross-functional teams
- Highly curious, motivated, proactive, and adaptable to a fluid environment
- Courage to ask questions to help us optimize and improve
ThirdLove® is on a mission to help all women feel comfortable and confident in their everyday lives. We are the brand that disrupted the lingerie industry by empowering women to find their perfect fit online with our innovative Fit Finder® quiz. Inclusivity is at the core of who we are and how we serve our customers and build our team.
Our culture is collaborative, fast-paced, and data-driven. If you want to impact millions of people each and every day and propel your career forward, we’d love to hear from you.
ThirdLove is an equal opportunity employer and values diversity at the company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, genetics, marital status, veteran status, or disability status.
ThirdLove is an E-Verify employer and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. For more information please visit E-Verify.