B2B Content Marketing Manager at Wish

| San Francisco | Remote
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Company Description

Wish is a mobile e-commerce platform that flips traditional shopping on its head. We connect hundreds of millions of people with the widest selection of delightful, surprising, and—most importantly—affordable products delivered directly to their doors. Each day on Wish, millions of customers in more than 160 countries around the world discover new products. For our over 1 million merchant partners, anyone with a good idea and a mobile phone can instantly tap into a global market.

We're fueled by creating unique products and experiences that give people access to a new type of commerce, where all are welcome. If you’ve been searching for a supportive environment to chase your curiosity and use data to investigate the questions that matter most to you, this is the place.

Job Description

More than ever, brick and mortar retail stores are struggling due to shifting consumer trends and the migration to online shopping. At Wish, we believe that through the application of technology, data science and innovative thinking, we can strengthen communities and stimulate local businesses by giving them access to hundreds of millions of new consumers, and changing the way in which the world shops. We launched Wish Local (www.wish.com/local) in early 2019 and Wish Wholesale (https://wishwholesale.com/) in 2020 to help small and medium businesses grow and thrive, and today with over 50,000 store partners across 40 countries, we know we’re on the right path.

This is an exciting opportunity to join a program that’s still in its early stages to help grow and shape the development of it, and to make a meaningful impact on small business owners all over the world.

What you'll be doing:

  • Responsible for the development and execution of B2B content marketing for Wish Wholesale initiative, content - Webinars/Podcast/emails/landing page/affiliate marketing/sales pitch deck and editorial calendars, keyword research and search optimization
  • Working cross-teams with partners, sales and business development teams for the creation of B2B marketing content. 
  • Execute content marketing initiatives that align with our customers’ business goals, including brand awareness, increasing website traffic, lead generation and sales enablement.
  • Conduct in-depth content strategy, including buyer persona research and creation, competitive analysis, SEO and keyword research, Google Analytics, market research, and strategic brainstorming with each client.
  • Conduct topic research and write original content that aligns with our customers’ languages; including, long- and short-form blog posts, whitepapers, press releases, case studies, infographics, presentations, sales collateral, video and podcast scripts and more, to be distributed across multiple marketing channels.
  • Drive content for web projects, including strategic foundation, brand messaging, web copy creation, and SEO implementation.
  • Drive on-time execution and publishing of content through your own initiative and with the help of the whole team.
  • Communicate as needed in a professional but relational manner on regular and ad-hoc calls.

Qualifications

  • 3+ years of B2B marketing experience including knowledge of building marketing strategies from scratch. Subject matter expertise in B2B industry trends. 
  • B2B experience with wholesalers, bulk buyers or resellers is a plus
  • Good communication skills
  • Efficient content skills
  • Work collaboratively with BD, Partnerships, Ads and Affiliate Marketing 
  • Team player
  • Exceptional business writing skills and strong grasp of grammar and style; can visualize as well as convey a message into relevant and interesting content. Creative writing skills desired.
  • Familiarity with SEO and keyword research methods.
  • Familiarity with Google Analytics and reporting.

Additional Information

Wish values diversity and is committed to creating an inclusive work environment. We provide equal employment opportunity for all applicants and employees. We do not discriminate based on any legally-protected class or characteristic. Employment decisions are made based on qualifications, merit, and business needs. If you need assistance or accommodation due to a disability, please let your recruiter know. For job positions in San Francisco, CA, and other locations where required, we will consider for employment qualified applicants with arrest and conviction records.

Individuals applying for positions at Wish, including California residents, can see our privacy policy here.

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Technology we use

  • Engineering
    • GolangLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SqlLanguages
    • SwiftLanguages
    • ReactLibraries
    • ReduxLibraries
    • HadoopFrameworks
    • HiveDatabases
    • MongoDBDatabases
    • RedisDatabases

Location

Our San Francisco office is located in the Citigroup Center with direct access to BART and surrounded by amazing restaurants and coffee shops.

An Insider's view of Wish

How do you collaborate with other teams in the company?

As a Content Marketing Manager at Wish, I collaborate with multiple teams to create innovative, informative, and unique stories about Wish and our employees. As a writer, being able to discuss ideas with other teams allows me to publish original and authentic content.

Leah

Content Marketing Manager

How has your career grown since starting at the company?

My goal coming out of university was to learn how to scale the infrastructure of a growing company. Larger tech companies have mostly solved these scalability problems and Wish gave me the opportunity to solve tough problems hands on. Wish is now handling 100x the traffic since I joined and I'm still learning new things everyday.

Vitaliy

Manager, Software Engineering

What are Wish Perks + Benefits

Wish Benefits Overview

Here at Wish, one of our top priorities is to maintain the health and well-being of our employees and their families. To achieve this goal, Wish covers 100% of insurance premiums for full-time employees and their dependents. And that's not all! In addition to our amazing benefits, we proudly offer many perks like fitness reimbursement, flexible work hours, generous paid time off, Wish cash, an ESPP program and many more...

Culture
Partners with Nonprofits
Wish proudly partners with Black Girls Code, University of Waterloo WiCS and Women Who Code through volunteering and hosting events.
Friends outside of work
Eat lunch together
Open door policy
Group brainstorming sessions
Open office floor plan
Diversity
Diversity manifesto
Diversity Employee Resource Groups
Our Wish Employee Resource Groups, or WERGs as we call them, are employee-led organizations that help build awareness, educate and drive inclusivity.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Wish covers 100% of medical, dental & vision monthly premium costs for employees and their dependents.
Life Insurance
Pet Insurance
Wellness Programs
Wish offers a fitness allowance.
Mental Health Benefits
Employee Assistance Plan - Up to 5 in-person visits with a trained professional, per issue. Additional online benefits include legal, financial, childcare, and parental leave resources.
Retirement & Stock Options Benefits
401(K)
Employee Stock Purchase Plan
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Fitness Subsidies
Wish offers a fitness allowance.
Home Office Stipend for Remote Employees
New! All full time employees are eligible to receive a monthly work from home stipend.
Professional Development Benefits
Job Training & Conferences
Wish offers "Wish for Leaders" management training program as well as other Learning & Development workshops.
Promote from within
Mentorship program
Continuing Education stipend
Wish offers up to $500 per year for job related professional development activities.
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