Content Marketing Manager

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As Content Marketing Manager at Nightfall, you'll be focused on driving growth by increasing brand awareness and generating demand for our products. We’re looking for a Content Marketing Manager to conceptualize and create unique and effective content. You’ll generate all types of content, from thought leadership content, to product blog posts, customer case studies, and sales enablement materials. You’ll also write compelling email and web copy, and help refine Nightfall's brand voice and tone.

Responsibilities:

  • Write blog posts that generate traffic and engagement from our audiences
  • Help other employees contribute to the blog, and edit their work to match our brand voice
  • Manage content production, from idea to draft to design and publication
  • Collaborate with sales and product marketing on sales enablement content including case studies, data-driven blog posts and PDFs, and educational content about our products
  • Collaborate with the growth marketing team on content distribution and SEO
  • Help analyze content performance

Qualifications:

  • 4+ years of experience in marketing, with at least 2 years in a content marketing or writing role
  • Experience in SaaS, with an interest in information security
  • You’re equally comfortable writing, developing new content ideas, and thinking about ways to promote our content
  • You’re organized, deadline-driven, and good at managing projects and workflows
  • You have a cross-functional mindset and experience collaborating with contributing writers, sales teams, and growth marketers
  • You have proven writing and storytelling skills, and you can provide writing samples

About Nightfall:

Nightfall (formerly known as Watchtower) is a cybersecurity startup dedicated to helping enterprises secure and manage their sensitive data. As a leading enterprise technology company, our product affects the personal data that people entrust businesses to store & process with care every day. Critical data in the modern enterprise is often sprayed across a broad set of cloud systems (e.g. SaaS & data infrastructure), and it’s a herculean task for security teams to monitor, manage, and protect this highly sensitive data. Via machine learning, our product makes it easy for companies to discover, classify, and protect this sensitive data across their cloud footprint - such as their corporate SaaS, data infrastructure, and APIs. In doing so, we prevent data leakage, provide unprecedented data visibility & protection across the cloud, and enable compliance. We're a technology startup based in San Francisco and Palo Alto, well-funded by leading institutional investors with deep expertise in the cybersecurity industry. Learn more at our website www.nightfall.ai or by reaching out via email at [email protected].

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