Corporate Marketing Programs Specialist
The Corporate Marketing Programs Specialist, reports to the Corporate Marketing Programs Manager and is responsible for supporting the designing, developing, and executing revenue-generating joint marketing programs with our VAR & SIAP partners. You will work very closely with channel marketing managers, channel executives, channel partners, channel sales, business development, and marketing to support and accelerate all channel marketing activities. You will be directly responsible for supporting the delivery of the partner marketing plan and building joint marketing and demand generation programs in collaboration with our channel team, leveraging corporate marketing activities and efforts for the channel, and the channel marketing budget. You must have high energy and be able to multi-task and communicate exceedingly well.
Responsibilities:
- Contribute to strategic joint marketing plans with Sage Intacct partners including VAR & SIAP
- Develop, execute, and measure marketing campaign in a box programs that deliver leads and opportunities for the channel and drive revenue
- Customize and leverage corporate marketing activities for the channel to drive success
- Develop turnkey partner programs that drive opportunity creation and results
- Own the coordination and calendar of partner marketing communication and activities and align shared goals and execution resources with the channel team
- Report and Manage KPIs against objectives and provide analysis of marketing effectiveness
- Collaborate with channel sales and marketing executives and partners on needs assessment, program creation, and roll-out of programs
- Roll-up your sleeves and bring a can-do attitude
- Foster relationships with key stakeholders and executives at a Partner organization
Requirements:
- BA/BS in marketing, business, or related fields
- 2+ years of marketing experience
- Based in San Jose, CA
- Proven track record of defining and executing turnkey marketing programs
- Experience building and executing demand generation programs, including email, webinars, events, and online programs
- Expertise and a proven track record successfully marketing accounting/financial business applications and cloud computing is a highly desired
- Strategic thinker, creative problem solver, and strong analytical skills
- Ability to think strategically and execute tactically