CRM Development Manager (Email, Push, SMS) at Instacart

| San Francisco
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OVERVIEW

Our marketing team is highly analytical, moves fast and is focused on one thing: getting more people to shop for groceries using Instacart. We’re looking for a talented CRM Development Manager with strong technical skills to join us. You will lead the technical operations of Instacart’s notifications system, work cross-functionally with Product, Engineering and Data Science teams to execute complex personalized marketing campaigns.

You are both technical and creative. You enjoy email development and know HTML/CSS well, and you also thrive on producing a flawless design, styling padding pixel by pixel to perfection. You are a perfectionist in getting emails to render flawlessly across multiple email clients. You’ve worked with personalization templating languages before (eg. Liquid, Handlebars or Jinja), and enjoy building personalized emails, push notifications, and experiences for users.

ABOUT THE JOB

  • Go-to resource for technical implementation of a complex email program with lifecycle campaigns, batched adhoc sends, and personalized push notifications
  • Build flawlessly rendering emails via HTML, CSS and templating languages.
  • Coordination of email automations and journeys, including planning, asset gathering, building, approvals, scheduling, QA, and execution of test sends and deployments
  • Work closely with our strategic marketing and CRM teams, as well as our in-house creative team in planning, developing and implementing marketing campaigns
  • Partner with CRM Engagement Managers to maintain the performance and health of the push and email channels with regard to audience segmentation, send times, list hygiene, and deliverability
  • Tracking and reporting on email campaigns in order to guide improvements and ensure current email best practices in the industry are being followed
  • Act as CRM technical liaison between teams like Product, Design, and Engineering to improve marketing operations and and efficiently scale the notifications program
  • Setup A/B tests and complex multivariate experiments to understand impact and uncover new insights
  • Champion and implement production quality front-end code with an eye toward performance, and accessibility
  • Champion innovation and best-practices in development and workflow processes.

ABOUT YOU

  • 3+ years of experience producing and building cross-channel email and push campaigns using marketing automation platforms such as ExactTarget, Braze, Iterable or Responsys.
  • Strong knowledge of HTML/CSS
  • Experience with coding text-based and image-based email templates
  • Working knowledge of design systems 
  • Extensive experience with responsive email coding and best practices
  • Experience troubleshooting cross-platform email-rendering issues and finding code solutions
  • Track record of executing with attention to detail in a fast paced, goal-oriented environment
  • Highly organized and autonomous, but also able to collaborate and work cross-functionally to problem solve and drive projects to completion
  • Bonus:
    • You’ve worked with templating languages before, like Liquid, Handlebars or Jinja
    • You have experience building experiences with deeplink technologies such as Branch
    • Experience with APIs and webhooks

ABOUT INSTACART

Founded in 2012, Instacart is a leader in North American online groceries and one of the fastest-growing companies in e-commerce. Our same-day delivery and pickup services bring everyday essentials and fresh groceries to consumers in the U.S. and Canada in as fast as an hour. We have partnered with more than 300 beloved national, regional and local retailers to deliver from more than 20,000 stores across more than 5,500 cities in North America. 

We believe that great people are the ingredients for success. We like to think that we are like a potluck—everyone brings something new, different and flavorful to the table. We believe that just as meals are best shared together, success is best shared together. Our mix of thoughtful, inventive and neighborly employees work together to deliver our common goal: to make grocery shopping effortless for everyone. If this resonates with you, then Instacart just might be the place for you. Welcome home.

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Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SwiftLanguages
    • TypescriptLanguages
    • GoLanguages
    • ReactLibraries
    • ReduxLibraries
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases

Location

Instacart SF (our HQ) is located in the Embarcadero district—a major transit hub with views of the Ferry Building, Treasure Island, and more.

An Insider's view of Instacart

What’s the vibe like in the office?

Family—its what I think of when someone asks me about the Instacart Finance team. It is ACCR-UAL world out there but all of us have each other’s back!

Sachin

Payroll Manager

What does your typical day look like?

Our team is hyper-focused on delivering value to our enterprise customers. We are shaking up the grocery industry and every day brings a new challenge. There's never a dull moment on the technical delivery team!

Nicola

Technical Project Manager

How has your career grown since starting at the company?

Instacart has given me the opportunity to grow my career significantly over the last 5 years. I started as an In-store shopper, became a Shift Lead, was promoted to Site Manager. Eventually, I transitioned into a new role on my current team at HQ and am expanding my coding skills with Carrot University, our internal coding bootcamp.

Annabel

Shopper Community Lead, Field Operations

How do your team's ideas influence the company's direction?

"I love being a part of the Care team because we genuinely care about the customers that use our platform and our employees who work hard to ensure a great experience. I get to play an integral role in helping us turn our Care vision into reality."

Kiha

Human Resources Director, Care

What are some things you learned at the company?

As a large company that is growing quickly, there is still a huge appetite for trying new things; in fact, it's the expectation. There is no 'cookie-cutter' approach.

Tonci

Senior Technical Recruiter

What are Instacart Perks + Benefits

Instacart Benefits Overview

Health & Wellbeing
At Instacart we offer generous employer contributions to healthcare for comprehensive medical, dental, vision and mental health. From flu-shot clinics to “take what you need” time off, we provide a holistic approach to supporting our employees' physical and emotional well being.

Family
We believe in supporting every parent within the Instacart family. Paid parental leave, a grocery credit, and sweet baby swag are offered to new parents. We aim to support parents returning to work with on-site Mother’s Rooms, our Parents @ ERG, and events like Bring Your Child to Work Day.

Food
We donut take food (or food puns) lightly at here Instacart. From giving all employees a free Instacart Express membership to celebrating milestones and cultural heritage months with food, to hosting a monthly AMA with our CEO called "the Scoop" (featuring scoops of ice cream), food is baked into our daily lives.

Culture
Partners with Nonprofits
Feeding America
Friends outside of work
Eat lunch together
Team owned deliverables
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Happy Hours
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Cross functional training encouraged
Promote from within
Online course subscriptions available
Customized development tracks
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