Company Description

Zscaler (NASDAQ: ZS) accelerates digital transformation so that customers can be more agile, efficient, resilient, and secure. The Zscaler Zero Trust Exchange is the company’s cloud-native platform that protects thousands of customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location. 
With more than 10 years of experience developing, operating, and scaling the cloud, Zscaler serves thousands of enterprise customers around the world, including 450 of the Forbes Global 2000 organizations. In addition to protecting customers from damaging threats, such as ransomware and data exfiltration, it helps them slash costs, reduce complexity, and improve the user experience by eliminating stacks of latency-creating gateway appliances. 

Zscaler was founded in 2007 with a mission to make the cloud a safe place to do business and a more enjoyable experience for enterprise users. Zscaler’s purpose-built security platform puts a company’s defenses and controls where the connections occur—the internet—so that every connection is fast and secure, no matter how or where users connect or where their applications and workloads reside.

Job Description

Our digital marketing team is looking for a seasoned Digital Marketing Manager, who will focus on demand generation and integrated digital ads campaigns. This role will be responsible for coordinating, supporting and executing digital marketing campaigns through various online marketing channels to drive brand awareness and lead generation in support of corporate goals.This role will also have a primary focus in the planning, strategy, execution, maintenance and optimization of advertising campaigns.
This Digital Marketing Manager will partner closely with various internal and external cross-functional teams including Product Marketing, Design, Marketing Operations, and Web Development to develop, test and optimize campaigns. The ideal candidate has a solid understanding of digital marketing across a multitude of channels including social, display, web, email, search as well as experience driving ad operations, CRM, and marketing measurement.

Job Duties and Responsibilities:
● Develop a deep understanding of existing and prospective users and what drives them to convert into leads.
● Identify and size opportunities in Zscaler’s advertising accounts (such as Google Ads,LinkedIn ads, Facebook ads, etc.), and develop advertising and marketing solutions that improve campaign performance and drive revenue growth.
● Build reports that distill engagement, leads, and other performance data into actionable insights across the business.
● Identify and implement best strategies for direct response and branding campaigns.

Qualifications

Minimum required Knowledge, Skills, and Abilities:
● 5+ years working in digital marketing, growth marketing, user acquisition, and demand gen areas.
● Lead campaign execution across channels, including ad configuration, defining target segments, asset maintenance, and creating tracking tags
● Experience with audience segmentation and dynamic content
● Strong understanding of Google Analytics, Google Tag Manager, and testing tools
● Experience with marketing automation systems and digital marketing tools
● Comfortable working with numbers, KPIs, and optimizing conversion rates while thinking strategically
● Localization experience is a plus
● Strong interpersonal and team player skills with an ability to communicate at all levels of an organization both internally and externally
Education
Preferred Educational Background:
• B.A./B.S. degree in marketing/business preferred or equivalent years of work experience. MBA is a plus

Additional Information

All your information will be kept confidential according to EEO guidelines.

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What You Can Expect From Us:

• An environment where you will be working on cutting edge technologies and architectures
• A fun, passionate and collaborative workplace
• Competitive salary and benefits, including equity

Why Zscaler?
People who excel at Zscaler are smart, motivated and share our values. Ask yourself: Do you want to team with the best talent in the industry? Do you want to work on disruptive technology? Do you thrive in a fluid work environment? Do you appreciate a company culture that enables individual and group success and celebrates achievement? If you said yes, we’d love to talk to you about joining our award-winning team. 
Additional information about Zscaler (NASDAQ: ZS ) is available at https://www.zscaler.com. 

Zscaler is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.