Digital Marketing Manager

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At Volta we’re on a mission to accelerate the adoption of the electric vehicle. Volta creates city-wide free

electric vehicle charging networks in major metropolitan areas. Our charging networks are free-to-use,

free to our property partners, and monetized through brand sponsorships and digital media content.

We are seeking a Digital Marketing Manager to join our Marketing team to develop high-performing

integrated marketing campaigns to drive brand awareness and strengthen online presence across diverse

channels. This person will help in developing strategies and programs to successfully target our

marketing efforts toward our property partners, brand sponsors, and the EV charging public. You will aid

in initiatives that leverage the latest digital marketing technologies in building Volta’s brand. As the first of

it's kind for the organization, you will have the opportunity to contribute to the program from the ground up.

You will work closely with growing Marketing, Sales, Product and Operations teams to ensure Volta is

effectively integrating, and scaling, the digital marketing program.

As a central role on our lean Marketing team, the Digital Marketing Manager will be a significant

contributor to Volta’s brand growth. This is an opportunity to drive meaningful positive change in the

world.

This position will be based in San Francisco and will report to the VP of Marketing.

Responsibilities:

  • Help in creating the direction/vision for Volta’s Digital Marketing program from the ground up
  • Weigh in on the design and development of Volta’s digital marketing platforms including website, CRM integration, lead nurturing, lead scoring and digital advertising
  • Run day to day operations of Volta’s website
  • Map and optimize the customer journey across all digital platforms
  • Define, optimize, and report the success metrics across digital platforms and formulate reporting around this to measure performance
  • Become an expert on new digital marketing tools to ensure that Volta is always ahead of the competition and experimenting with the latest and greatest in the industry
  • Aid in the introduction of Volta’s new email marketing system and program, all done in-house
  • Create and run various SEO and SEM strategies
  • Work closely with Product to synchronize how new products/features are seamlessly integrated into Volta’s website
  • Develop digital advertising campaigns that weave together and optimize each step in the funnel
  • Manage sponsored content across social media channels (Facebook, LinkedIn)
  • Drive high-impact product launches across Volta’s digital platforms
  • Partner with Communications and Design to drive the continued modernization and expansion Volta’s website
  • Work closely with Operations and Sales to ensure Volta’s digital systems are effectively capturing and measuring feedback from the field
  • Ensure that Volta follows best practices with regards to data handling and GDPR compliance
  • Effective presenter, able to extract and present actionable insights

Qualifications:

  • 5+ years of experience in digital marketing
  • Exposure to a diverse range of projects related to website development, performance marketing, CRM / website integration, lead management, mass email, SEM, SEO
  • Experience with Facebook advertising. Experience with other ad platforms a plus
  • An expert in Google Adwords
  • Exceptional analytics abilities that have driven key organizational insights
  • Ability to manage multiple projects at once while operating against tight deadlines
  • Record of working effectively with diverse cross-functional teams
  • Superb attention to detail and ability to make cogent arguments
  • Experience with the latest digital marketing tools
  • Previous interaction with developers and the ability to quickly turn creative ideas into reality across digital platforms
  • Experience with GDPR and building compliant marketing processes
  • Problem solver with a talent for approaching complex challenges with a positive outlook

Bonus Points:

  • Passion for driving change and making this world a better place
  • Owns, drives or really wants to purchase an EV
  • Experience working within a startup and evolving a brand
  • Understanding of government regulations and policy making
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Location

155 De Haro Street, San Francisco, CA 94103

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