Who we are: 

MasterClass is transforming online education by enabling anyone in the world to learn from the very best.  We are deconstructing what makes an actor able to cry on demand, how an athlete defies gravity, and what it takes to write a bestseller.  Our online learning content is available to students anywhere anytime, which supports our mission to ignite the greatness in others.

We are a quickly growing VC-funded startup based in San Francisco, with additional offices in Los Angeles.  We have created online classes taught by famous masters— Gordon Ramsay, Serena Williams, Neil deGrasse Tyson, Sara Blakely, David Sedaris, Bobbi Brown, Timbaland, Anna Wintour and many more to come.

Since launching in 2015, we have been growing our team. Apply now to find out more about what we are doing behind the scenes.

About the Role

We are searching for an experienced global marketing strategist, planner, and story-teller to drive the brand and lead integrated marketing initiatives for the MasterClass brand. This highly complex, cross-functional role will be responsible for leading team in the development and management of global integrated campaigns across all paid, earned, and owned channels for MasterClass.

Reporting to the Senior Director, Brand Marketing, the Director of Brand is responsible for developing world-class multi-channel advertising and campaign strategies that creates differentiation and conversation in the marketplace. You will develop a clear, approachable creative that connects with culture, speaks to trends and amplifies the MasterClass brand. Our ideal candidate has a deep background in consumer marketing. You are exceptional at brand development, a creative and strategic thinker, and a strong executor with meticulous project management skills.  The ideal candidate will have a passion for MasterClass brand and product and a proven track record of helping world-class brands grow through campaigns, activations and partnerships.. 

We’re looking for a team player who thrives in a fast-paced startup environment and has a strong belief in the power of education to transform people’s lives

Responsibilities 

• Drive strategy, budget and execution of breakthrough marketing campaigns that build awareness, affinity and drive growth globally
• Craft marketing strategies and insights driven campaign briefs that inspire brand defining work.
• Collaborate cross-functionally within marketing and the broader organization to align on annual seasonal calendar, marketing messages and creative approach
• Work closely with channel owners and media partners to deliver on brand and organizational targets 
• Oversee creative testing and asset optimization to maximize media spend
• Work with PR/communications to align brand messaging and campaign approach across media and owned channels
• Partner with Research and Insights team to surface key member insights that will drive increased connection with consumers. Work collaboratively and effectively with agency partners and our internal creative team to brief, review and refine creative work in line with strategic objectives
• Prepare and present progress against goals and relevant marketing metrics to team, cross functional groups and management

Qualifications:

• 10+ years experience driving large scale global marketing programs for world-class consumer brands. Plus 5 years of management experience
• Strong background of creative leadership and storytelling, with a strong portfolio of brand and partnership campaigns.
• Proven experience achieving business objectives and working within a complex environment to hit deadlines
• Ability to operate at both a strategic and executional level; ideate and directly execute
• Has a natural ability to collaborate well with others across the organization and thrive in a dynamic, fast-paced and highly-fluid environment
• Keen ability to translate complexity into simple, clear communication
• Strong understanding of media mix; experience across multiple geographies, marketing channels and mediums
• Ability to get the best out of creative partners (agency & internal)
• Exceptional communication, presentation and interpersonal skills. Ability to express your ideas and influence cross-functionally at all levels
• Highly motivated self-starter with a positive attitude

At MasterClass, we believe we put our best work forward when our employees bring together ideas that are diverse in thought. We are proud to be an equal opportunity workplace and are committed to equal employment opportunity regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law. In addition, MasterClass will provide reasonable accommodations for qualified individuals with disabilities.  If you have a disability or special need, we would like to know how we can better accommodate you.