Senior Director, Brand Strategy

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Hims & Hers Health, Inc. (better known as Hims & Hers) is a multi-specialty telehealth platform building a virtual front door to the healthcare system. Hims & Hers connects consumers to licensed healthcare professionals, enabling people to access high-quality medical care—from wherever is most convenient—for numerous conditions related to primary care, mental health, sexual health, skincare, and more. Launched in November 2017, the platform also offers thoughtfully created and curated health and wellness products. With products and services available across all 50 states and Washington, D.C., Hims & Hers’ mission is to make it easier for all Americans to access affordable care and treatment for conditions that impact their daily lives. In January 2021, the company was listed on the NYSE at an initial valuation of $1.6 billion and is traded under the ticker symbol “HIMS”. To learn more about our brand and offerings, you can visit forhims.com and forhers.com.

Responsibilities: 

  • Applies strategic rigor to the development of our campaigns and partnerships, ensuring that they are aligned to our overarching brand strategy and that all representations of our product and services — physical and digital — are world class
  • Establishes a clear brand program across internal teams to ensure hims & hers brand is being represented to the fullest extent while meeting individual team business goals
  • Leads special projects as a part of our growth initiatives serving as the brand strategy expert
  • Consistently remains hyper attuned to cultural changes, with an understanding of how it will impact our business, brand health, and customer perception
  • Translates consumer insights and market trends into the strategy behind our campaigns in order to move the needle on brand awareness and product differentiation

Experience & Skills: 

  • 10+ years of experience in marketing strategy for high growth brands, either at agency or in house
  • Former brand-building experience, establishing brand guardrails, strategic frameworks and brand-level narratives
  • Clear POV - knows the difference between a good creative idea and a good creative idea that is on strategy
  • Natural storyteller with high empathy for diverse groups of consumers 
  • Proven ability to synthesize large amounts of information into actionable insights 
  • Phenomenal at driving the big picture and overarching mission, but also happy to get into the weeds and to get things done
  • Experience working with cross functional teams

 

 

Hims is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. Hims considers all qualified applicants in accordance with the San Francisco Fair Chance Ordinance.

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Location

Originally headquartered in San Francisco, we recently announced we are moving to a remote-first company! Flexibility to live and work anywhere.

An Insider's view of hims & hers

How would you describe the company’s work-life balance?

Flexibility is a given. If you need time for family, personal commitments, or just to relax, you can take it. There's unlimited PTO and everyone is encouraged to take advantage of it. Overall, there's tremendous commitment to every employee's good health and well-being.

Chris

Director, Growth Marketing

How do you collaborate with other teams in the company?

One of the most rewarding parts of my job is collaborating with so many talented people across teams. My team works closely with other units, such as legal, comms, content and medical. I’m fortunate to work somewhere that encourages and rewards collaboration, because we build a better product, and ultimately a better company, when we work together.

April

VP of Public Policy

What makes someone successful on your team?

Good vibes and a growth mindset! We want the team to be there for one another to celebrate success and learn from mistakes. Technical awesomeness (React Native, Postgres, Kotlin, Docker) and passion for healthcare and fast-growth companies are important too :)

Vicente

Senior Engineering Lead

What unique initiatives do you have that encourage innovation?

We are passionate about doing what we can to help our employees bring their best selves to work. We encourage everyone to ask questions (even anonymously), provide work-life balance (with our permanent remote work model and unlimited PTO), and make sure everyone has the ability to make an impact and unleash their creativity—no matter their title.

Hilary

Co-Founder

What are hims & hers Perks + Benefits

hims & hers Benefits Overview

Competitive salary + stock options.
High-coverage medical (99%), dental & vision insurance for employees & family.
Flexible paid time of + generous parental leave policy.
401(k) plan, HSA & FSA.
Remote-first culture + monthly stipend for phone, internet and home office needs.
Weekly meditation sessions + monthly wellness initiatives.
Virtual team-building events (i.e. yoga, trivia, bingo) + weekly Happy Hours.
Biweekly All-Hands.
Exclusive employee discount on Hims & Hers product.

Culture
Open door policy
OKR operational model
Team based strategic planning
Flexible work schedule
Remote work program
Health Insurance + Wellness
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Team workouts
Financial & Retirement
401(K)
Company equity
Child Care & Parental Leave
Generous parental leave
Family medical leave
Vacation + Time Off
Unlimited vacation policy
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Company-sponsored happy hours
Recreational clubs
Home-office stipend for remote employees
Professional Development
Lunch and learns
Promote from within

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