Director, Demand Generation
Who we are?
Come and join us at Redis, where our success and diverse global culture make us the ideal choice for your next career move. We're a double unicorn and growing fast, so this is a great time to join! When you join us, this will be a journey where you will enjoy success, learn new skills, and make new friends.
Why Redis?
Data is the lifeline of every business, and Redis helps organizations reimagine how fast they can process, analyze, make predictions, and take action on the data they generate. Redis provides a competitive edge to more than 8,000 global businesses with Redis Enterprise. We have major strategic partnerships with cloud vendors Amazon Web Services, Microsoft Azure, and Google Cloud. We're a unicorn company with a valuation of more than $2 billion and have raised more than $347 million in funding. We're growing fast and expanding our team across the globe.
Why would you love this job?
The Director Demand Marketing will be responsible for the strategy, planning, implementation, and execution of integrated demand programs designed to drive awareness and pipeline through multiple channels.
Candidates should possess a keen understanding of SaaS B2B marketing, with a strong background in customer acquisition, expansion, and retention techniques. They will also know how to apply these techniques to campaign design and execution that results in pipeline and bookings. Ideal candidates will possess the ability to drive meaningful action from large data sets. This role requires strong relationship- development skills across internal and external business partners and a passion for innovation, while maintaining a consistent focus on demand creation. This person will work closely with stakeholders to develop the strategy, while implementing and optimizing comprehensive marketing plans and deliverables that create demand for Redis solutions.
This position reports to the Senior Director of Global Demand Marketing and works closely with individuals across the marketing teams and cross-functional teams in Redis.
What you’ll do:
- Drive customer acquisition, cross-sell, and up-sell efforts to meet expected lead and pipeline targets through a keen understanding of the most relevant and engaging content needed during the stages of a B2B sales cycle.
- Determine the appropriate strategy of broad reach campaigns or ABM along with the right mix of on-line and off-line campaign elements with the most compelling and creative calls to action to deliver pipeline goals.
- Thorough understanding of performance metrics, and how to set and measure frequent progress against goal attainment. Track and report on strategic, operational, and tactical metrics using data to manage resource allocation, outcomes, and success.
- Communicate with the sales team to ensure that they are aware of the latest marketing programs and have the tools and enablement to follow up as required.
- Collaborate with the digital team to ensure the digital programs are well timed with outbound planned and rapid response programs.
- Manage campaign budgets, timelines, resources, processes, and technologies
What will you need to have?
- 10 years post-undergraduate experience managing demand generation programs for technology companies.
- Track record of successful results and creativity with program design and execution including across verticals and account based marketing (ABM).
- Prior experience managing and developing a high-performing team is essential.
- Strong analytical skills with ability to articulate performance metric requirements and drive meaningful actions from large data sets.
- Excellent communication skills, including demonstrated proficiency in oral, writing and presentation abilities in a business-focused setting.
- Passion for results, measurement, and optimization to continuously drive ROI.
- Bachelor’s degree required.
Extra great if you have:
- Familiarity with Salesforce, Marketo, 6Sense, Tableau a bonus
- MBA preferred
We give back to our employees:
Our culture is what makes Redis a fun and rewarding place to work. To support you at work and beyond, we offer all our US team members fantastic benefits and perks:
- Competitive salaries and equity grants
- Unlimited time off to promote a healthy work-life balance
- H/D/V coverage along with 401K, FSA, and Commuter Benefits
- Frequent team celebrations and recreation events
- Lunch stipends
- Home internet reimbursement
- Yearly health and wellness budget for a healthy mind and body
- Learning and development opportunities
- Ability to influence a high-performance company on its way to IPO
#LI-AB1
As a global company operating in 10 countries across 5 continents, we value and encourage curiosity, diversity, and innovation from our employees, customers, and partners. As an equal opportunity employer, Redis is committed to a diverse workforce. We do not discriminate in hiring or any employment decision based on race, gender, culture, physical or mental disability, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristics.
Redis is committed to working with and providing access and reasonable accommodation to applicants with mental and/or physical disabilities. If you think you may require accommodation for any part of the recruitment process, please send a request to: [email protected]. All requests for accommodations are treated discreetly and confidentially, as practical and permitted by law.